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Treasury Wine Estates Trade Marketing Executive in Shanghai, China

About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

What’s in it for you

• Attractive remuneration and healthcare benefits

• 20 days of paid annual leave per year

• Flexible work arrangement to support your wellbeing

• Outstanding career development opportunities to realise your full potential

• Collaborative and inclusive culture where people and performance thrive

About role

• Manage and execute ‘in full & on time, with excellence’ (IFOTWE) the BTL elements of all key brand programs.

• Manage and execute IFOTWE agreed experiential programs.

• Assist line manager to deliver the final execution plans for retail channel

• Continuous tracking of $A&P spend for agreed projects

• Manage brand POS & Inventory

• Closely monitor execution of key programs to capture leanings and drive for continuous improvement

• Build strong relationships with internal stakeholders to ensure clear communication, direction and execution of marketing programs

• Actively participates in continuous improvement around culture and personal development.

• Manage and nurture agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table.

• Assist line manager manage and execute ‘in full & on time, with excellence’ (IFOTWE) the sales execution plan for all key portfolio initiatives.

• Assist communication and engagement with sales team for key portfolio initiatives across various channels and markets

• Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety

About you

• Bachelor's Degree or above, with a marketing major preferred

• 2-3 years of working experience in project management, marketing, PR or event

• FMCG trade marketing experience, 3+ years preferred

• FMCG retail channel experience will be beneficial

• Strong project management & planning skills

• A clear and confident communicator who can build strong relationships

• Ability to work autonomously and self-regulate workflow and approvals as necessary

• Proven experience in creation and implementation of BTL programs

• Experience in managing agencies

• Experience in managing $A&P budgets

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