Experience Inc. Jobs

Description

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 310 million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our ads products, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

Since 2017, our China cross-border marketing team has been driving the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide via insight-based marketing and education programs. We are looking for a customer-obsessed driving force behind creating marketing demand, igniting and fueling business growth through effective marketing efforts.

Key job responsibilities

• Develop and implement strong, integrated marketing programs to drive full funnel of Amazon Ads brand from awareness, brand perception and specific marketing programs.

• Build cross-team omni-channel marketing program with a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue. Develop operating mechanism and work closely with stakeholders to plan and deliver marketing campaigns.

• Design and implement lead nurturing programs to engage and nurture prospects of Amazon advertisers, ensuring a seamless transition from marketing-qualified leads to sales-qualified leads.

• Analyze campaign performance data, interpret metrics, and provide insights and recommendations to optimize demand generation efforts. Develop and maintain comprehensive reporting on new program user acquisition, lead generation, conversion rates, and pipeline contribution.

Basic Qualifications

• Bachelor's degree

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

• Extensive knowledge of demand generation tactics, including social and digital marketing, content marketing, webinars, and events.

• Strong analytical and data-driven mindset, with the ability to interpret and leverage data to drive strategic decision-making.

• Excellent project management, organizational, and prioritization skills.

• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to various stakeholders.

Preferred Qualifications

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

• Experience leading creative development of innovative creative from concept to delivery

• Experience presenting creative concepts effectively to senior executives

• Proficiency in marketing automation platforms and SCRM related tools.