Experience Inc. Jobs

Sr. Communication Strategist

• Location Shanghai, Shanghai, China

• Job ID 0000023141

• Category Sales, Marketing & Product Management

Job Description

Core Responsibilities:

• Strong understanding of the media landscape in China, continuously keeping up to date on new media trends, platforms and their ever-changing roles.

• Strong cultural insight and unique understanding of modern Chinese identity and consumer behavior for building a long-term sustainable brand platform in China.

• To develop strong creative briefs based on business briefs received from marketing teams.

• To work closely with creatives to develop successful campaigns.

• Be updated on global strategies and campaign proposals to be able to bridge global strategies with local insight and culture.

• To drive and continue to innovate the format for regular encouragement sharing for internal OLA team and marketing teams.

• Be able to present ideas clearly and strategically to internal and external stakeholders and partners.

• Establish strong ties with strategist colleagues across the OLA hubs by participating in existing forums and new initiatives.

Play your part in our team succeeding:

The awesome role of the Sr. Communication Strategist is to infuse consumer trends and media insight into the process of developing strong local campaigns for China and constantly increase the cultural relevance of the brand.

As Sr. Communication Strategist, you will play a key role in identifying killer insights to build the long-term brand platform in China and to support the continued building of the first-ever China-inspired LEGO play theme.

You will be responsible for translating business briefs into clear creative briefs based on consumer and shopper insights.

To be able to do this, there is a need for a person with experience in the diverse media platforms and ecosystems in China. There will be a large degree of collaboration with the Creative Directors, our other strategists, and colleagues in the China marketing team throughout the above process.

Do you have what it takes?

• University degree or equivalent experience is preferred.

• More than 10 years experience in strategy related roles.

• Strong strategic portfolio, especially Global and local integrated campaign portfolio.

• Strong consumer journey planning based on China channels and media eco system understanding.

• An unwavering spirit and passion for pursuing the best strategic work.

• May managing large projects or processes independently.

• Native in Mandarin and fluent in English.

• Experience in adapting global brand strategies and messages for local market, that are relevant to Chinese channels and media eco-systems.

#LI-SX1

No relocation assistance is offered for this position

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.