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As a true Frontline Marketing Manager equipped by breadth and depth of experience/knowledge, you need to live the growth behaviors and act with an open & growth mindset to inspire bottlers and Marketing team with high level of trust.

What You'll Do for Us

To contribute CCTM marketing strategy development and support Frontline Marketing Director, including:

• Bottler's alignment on Marketing strategies & integration of plans (partnered with Franchise and C&CL),

• To identify & prioritize the big bets in market Frontline marketing strategy and insights to support segmented marketing approach in terms of geographic & channel perspective.

• Localization and real-time amplification of campaigns （through IMX）.

• Brand activation: experiential, POS (supported by IMX).

• Support the system in customer marketing.

• Regional DME allocation and spending, including ATL & BTL.

• Agency management.

• Shamelessly apply best practice from other markets, including CBL, SCCL, and other OU team.

Qualifications & Requirements

• Degree qualified.

• Proven track record of leading complex projects with multiple stakeholders

• Relevant experience in consumer marketing or operation.

• Fluent verbal and written English and Mandarin

• Located in Shanghai - 20%-25% travel

Skills:

Channel Optimization; Annual Business Planning; Distribution Management; Channels Strategy; Channel Relationship Management; Contract Management; Forecasting Process (Inactive); Business Plan Implementation; Stakeholder Relationship Management; Financial Performance Management; Negotiation; Capacity Development; Strategic Leadership; Business Alignment

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.