Experience Inc. Jobs

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

The Coca-Cola End-to-End Experience Design & Connection Planning Strategy leader will:

• Drive thinking on how to design marketing around E2E consumer / shopper journeys to achieve greater conversion, focusing on the set-up and consistency of the experience

• Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem , that will leverage owned, earned, shared and paid touchpoints as well as brand assets

• Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs

• Connecting brand experiences with brand rituals building in order to significantly improve weekly + conversion

• Establishing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.

• Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.

• The leader will be called upon to act as both an evangelist for new consumer and shopper engagement solutions and a business owner, delivering innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.

• This profile requires a healthy balance of innovative thinking and business pragmatism , to ensure we continue to challenge status quo while maximizing our return on investment

KEY SUCCESS PARAMETERS

Experience

• marketing, media, and leadership experience

• Direct experience with connections, digital marketing, media strategy and communication planning for brands of all sizes and life-stage

• Preference for individuals with experience in working in consumer and shopper/commercial plans

• Experience working with marketing in the field is preferred

• Experience working in cross -functional and cross-geographical teams

• Communication, influencing and negotiation skills across multiple stakeholders

• Experience in leading strategic conversations , negotiations and alignment with senior and key stakeholders

Work Focus

• Ability to provide input to brand & creative strategy

• Deep understanding of the evolved media landscape and e-commerce

• Expertise in working with different external partners (i.e.: agencies, media companies, influencers)

• Ability to work in Agile cross-functional teams

• Ability to collaborate with the rest of the teams across functions

Communication Focus

• Role will require frequent communication with OU Mkt lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams and OU End-to-End XP design in other OUs;

• Role will also interact frequently with external parties, particularly agencies and media companies

Skills:

Waterfall Project Management; Social Media; Financial Acumen; Marketing Campaigns; Collaborative Leadership; Marketing Strategies; Digital Media; Group Problem Solving; Microsoft Office; Communication; Decision Making; Negotiation; Cross-Functional Teamwork; Connections Planning; Agency Management

Pay Range Not Available

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.