Job Information
3M Segment Marketer in Shanghai, China
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
• Translates end user needs into relevant, compelling and collective 3M story, working with Portfolio Managers to more effectively market/sell the right programs/product solutions• Responsible for current portfolio penetration growth, as well as new product/solution opportunity development (NPI contributor, Class 3-5 dependent upon business model)• Supports commercialization launches that coincide with the needs/wants of the customer across diverse end user segments• Provides guidance on end to end alignment of resources to local segment activities avoiding conflicting focus and diluted resources on portfolio execution• Focuses on end users to bring them the full 3M portfolio• Leads marketing cycle and approach for the organization with knowledge of the customer, insights, market, and opportunities• Creates market segment focused marketing plans and programs to drive growth including:priority objectives, strategies, tactics, with clear metrics related to growth• Provides strategic thought-leadership for the division on segment related to sales coverage models, GTM models, Customer Experience, new product ideation, product portfolio market share and market penetration, etc.• Owns the results and activation of segment specific campaigns across the customer journey in cooperation with sales and mkt functions.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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