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Adidas America Manager Tmall Data Bank in Shanghai, China

Manager Tmall Data Bank

General Purpose

As aManager Tmall Data Bankat adidas Digital China Hub you are responsible for the quality and strategic impact of Tmall business. Together with team, you work on continuously improving and evolving theTmall business insightandnew opportunities, maximizingthe value for the company.

Key Responsibilities

Lead Strategic Testing to Support Decision and Operation

  • Explosive analysis in Tmall databank, data factory and strategy center to summary AS-IS insight, pain points and new opportunities

  • Based on business valuable insight/opportunities, propose and design testing, collect data and complete analysis to draw conclusion of testing results. Furthermore, apply the testing insights to guide future business operation.

  • Business intelligence generation from market monitoring tool Databank.

  • Popularize testing as a strategic learning tool and promote data-oriented culture throughout company.

Data Analytics on Consumer

  • Research and collection of consumer data including purchasing & usage behavior, consumer profile etc.

  • Descriptive analytics on consumer data, along with predictive or prescriptive analytics to provide valuable insights or prediction of future consumer behavior, as well as related impact on Tmall business.

Constantly Data Sharing and Periodic Reports Presentation

Drive and initiate data analytics projects that are cross-functional, conduct quantitative research.

  • Participate existing research and evaluation of key assumption used in business model.

  • Periodic projects update with management.

Key Relationships:

  • Local China business / IT teams

  • Global and Local Market teams

  • External vendors


Education& Experience & Hard-Skills

  • Analytical and data driven / data first mindset.

  • Must be very familiar with data bank/data factory/strategy center, quickly understand brand, category and market trend, business and changes, hands on knowledge - real time optimization direction with or without the help of agencies. At least 3 years hands on experience as must

  • Self-motivation and strong paperwork and communication skills. A good team worker that can both manage peers and external agencies.

  • A degree in Science is a plus, e.g., Statistics, Mathematics, etc. But open to all majors


  • Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance

  • Ability to handle ambiguity and untangle complex situations into actionable activities

  • High resilience and solution oriented attitude

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Manager Tmall Data Bank

Brand: adidas

Location: Shanghai

TEAM: Digital

State: SH

Country/Region: CN

Contract Type: Full time

Number: 338012

Date: Jun 9, 2021