Experience Inc. Jobs

Key Responsibilities:

Social Media Strategy & Engagement:

• Develop and execute social media strategies for Xiaohongshu (Little Red Book) to create impactful content that resonates with target audiences.

• Drive community engagement and effectively cultivate product or brand awareness through creative posts and storytelling.

E-Commerce Campaign Management:

• Plan, launch, and manage e-commerce campaigns across multiple platforms, ensuring they are aligned with business goals and KPIs.

• Optimize campaigns for maximum visibility, conversion, and ROI.

E-Commerce Platform Compliance & Optimization:

• Monitor and stay up-to-date with the latest regulations, guidelines, and features of leading e-commerce platforms.

• Ensure all marketing activities comply with platform policies, optimizing content and campaigns for increased reach and effectiveness.

Performance-Based Advertising:

• Develop, manage, and analyze performance-based advertising campaigns (including paid ads) across various digital platforms.

• Utilize data-driven insights to continually improve ad performance and campaign results.

Brand Asset Development & Management:

• Lead the development and management of key brand assets, including visual content, product images, promotional videos, and digital assets, ensuring they align with the brand identity.

• Maintain consistency across all brand assets and ensure they effectively communicate the brand’s message and value proposition.

• Collaborate with design and content teams to create compelling and engaging brand assets for campaigns.

Team Collaboration & Reporting:

• Collaborate with internal teams to ensure cohesive and impactful marketing strategies.

• Report on campaign performance, provide actionable insights, and recommend strategies for improvement.

Qualifications and Skills:

• 3+ years of experience in digital marketing, e-commerce, or social media management, with a strong understanding of platforms like Xiaohongshu.

• Experience in developing and executing e-commerce campaigns.

• Strong understanding of e-commerce platform rules and regulations.

• Analytical skills to interpret advertising and campaign performance data.

• Ability to work collaboratively and communicate effectively with cross-functional teams.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com