Job Information
VF Corporation Director, Product and Marketing (TNF APAC) in Shanghai, China
Position Summary:
Leads the APAC Product & Merchandising team of assigned territory, combining art and science to deliver against Brand and Business goals.
Creates consumer focused compelling assortments that drive APAC growth and revenue across channels and categories.
Collaborate with Global Merchandising, Design & Marketing teams to ensure product ranges, launch and flow meet strategic vision and financial targets.
Strategically partner with Global Merchandising teams to ensure global assortment plan translates to regional plans, while also driving for a more global assortment.
Define any business opportunities within APAC base on local Consumer insights, work with APAC design and product development team to build supplementary products to close the business gap.
How You Will Make a Difference:
Drives Global Segmentation at Consumer, Territory, Channel & Tier level to create necessary distinction for sustainable growth
Develop APAC Pricing, Ranging & Buying strategy to support category NS, Margin & Growth targets aligned with APAC GM & Finance
Understand competitive APAC markets and consumers to ensure assortment and categories properly position The North Face to grow and gain market share
Build and execute Merchandising plan to grow shared global assortment in APAC
Identify growth opportunities of assigned territory, big trends and ideas as well as driving global alignment and effectiveness of the assortment across DTC (B&M, ECOM) and DTP (Wholesale & Distributor). Capture local growth opportunities & Business gap through partner with Design teams (APAC and Global) and APAC Product Development teams to create products which sit under ONE Global seasonal design direction and framework
Partner with Regional & Global functions in providing upfront Strategy and Financial input into Global Seasonal planning process
Partner with Global Merchandising, Design and Marketing team to ensure Territory vision and value proposition are being upheld while maintaining brand DNA and Regional relevance
Partner and collaborate with Regional Marketing, Planning, B&M, ECOM, DTP sales teams to understand specific needs to ensure channel and account needs are met
Reconcile regional merchandise financial plans, assortment plans, line plans and buy plans at key milestones to ensure alignment and deliver Brand and APAC Business goals
Manage and drive growth of Icons and Franchise including effective Product Lifecycle Management
Manage SKU productivity and efficiency to targeted goals while balancing APAC regional, channel and account specific needs
Partner with Marketing on the development of programs and strategies to communicate product attributes, flow, appeal
Mentor/Coach for APAC merchandising excellence
Skills for Success
Strong communication skills both verbal and written, strong cross functional collaboration skills required
Strong presentation skills, proven ability to influence internal and external business partners and customers
Strong understanding of APAC marketplace, including regional differences, across diverse channels of distribution
Ability to play an integral role within a broader cross-functional team, to build consensus, connect department and individual expectations to the company vision, and achieve results across a variety of distinct groups.
Strong organizational skills and the ability to juggle multiple priorities and deadlines
Experience in strategic planning, combined with knowledge of retail sales analysis and interpretation of data to identify opportunities
Experience in product creation and design (a plus)
Experience in product forecasting and/or statistical modeling (a plus)
Understanding of product development and manufacturing process (a plus)
Experiences:
Minimum Relevant Experience:
8+ years of experience in branded merchandise/development, retail buying or product design/development; experience in Outdoor or Sportswear apparel/footwear.
International Brand, Product & Merchandising experience is a must.
Minimum Supervisory Experience:
- 5+ years in management including leading a team.
Academic Qualifications:
Minimum Degree Held:
Bachelor of Arts: Merchandising, Product Management, Business preferred.
Subject Expert In:
Experience in managing/developing a team or individual towards growth potential.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
We just have one question. Are you in?
R-20240710-0001
VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
VF Corporation
-
- VF Corporation Jobs