Experience Inc. Jobs

Job Number 24124713

Job Category Brand Management

Location Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY

• Manages the forward planning with agile execution of marketing initiatives to drive audience awareness and engagement for premium and select brands in Greater China.

• Orchestrate brand creatives connected with insightful thought leadership, systematic frameworks, as well as compelling storytelling for brands at the right time, right audience through right channels.

• Lead and collaborate for effective marketing to drive brand health and topline performance

• Instill a culture of hypothesis testing, measurement and insight driven approach as well as business case justifications

The job location will be in Shanghai.

CANDIDATE PROFILE

Education, Experience & Requirements

• Twelve or more years of multi-brand marketing operations experience at scale in Greater China

• University degree required.

• Languages: Proficiency in English and Mandarin.

• Experience briefing and managing the work related to agencies and vendors is required.

• Demonstrated ability to take complex projects and efforts from conception to successful execution.

• Demonstrated ability in creative content development and management is required.

• Acumen to solve problems quickly, think creatively, and satisfy speed-to-market requirements.

• Acumen to simultaneously manage multiple projects with critical path planning to budget.

• Team player and contribute to a positive as well as engaging culture.

CORE WORK ACTIVITIES

Strategy & Planning

• Liaison with HQ relevant marketing teams and GC business stakeholders to set, communicate and ensure smooth execution of vision and strategy for brand marketing

• Manage GC brand marketing budget and lead team/agencies to deliver against aligned business targets. Produce and execute brand marketing annual plan/calendar.

• Understand the brand strategy, positioning, voice, strategic pillars and competitive environment.

• Constantly monitors and shares industry and cross industry trends with suggested actions to drive relevancy in GC market

• Lead brand marketing partnerships through criteria rating to deliver desired outcomes.

• Engage agencies, as required, to deliver the creative design and execution process by budget and scope

• Develop and update marketing toolkits for multi-team and property use

Drive Brand Performance and Brand Health in GC

• Lead brand marketing campaign, liaison with media, social, area marketing and comms team.

• Localize global brand marketing messaging and initiate reginal campaigns to drive brand health and brand performance.

• Responsible to partner with Brand Leaders, Area Director of Marketing /Comms and media team for regular brand marketing /communication with the field and hotels.

• Manages the brand marketing partnerships planning and execution to ensure win-win synergy

• Provides new hotel openings and/or conversions marketing support are communicated on brand

• Responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure an on-brand communication style.

• Interface with the loyalty marketing team to drive for association our Brands with affiliation to Marriott Bonvoy loyalty program

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.o Reading Comprehension - Understands written sentences and paragraphs in work related documents.o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.