Experience Inc. Jobs

Description

Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts, including 150 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers.

We are seeking a strategic and customer-obsessed professional to lead our Social Channel operation, driving prospects engagement and conversion. This role will own the end-to-end channel strategy, from experience design to performance optimization. The ideal candidate should possess strong strategic thinking abilities and a deep understanding of customer needs, knowledgeable about the latest Social Channel marketing trends and features to ensure effective campaigns.

Key job responsibilities

• Manage Social Channels (e.g. WeCom) as Seller community engagement channels to improve the seller experience and accelerate business growth for different marketing nurturing programs (e.g. Paid Service).

• Design and implement the Social Channels standard operating procedures (SOPs) from a marketing perspective, including creating marketing promotion plans, leveraging promotional materials, designing 1v1 and community engagement mechanisms, planning and hosting engaging online events, Q&A sessions, live streams, and other interactive activities to boost customer engagement and strengthen the community on Social Channels.

• Define key performance metrics and monitor data regularly to community health, customer engagement, and nurturing program effectiveness.

• Closely monitor community dynamics, promptly address customer concerns, and gather feedback to inform product improvements and marketing strategy adjustments. Continuously optimize the Social Channel nurturing program based on customer insights and performance data, ensure a seamless and smooth customer experience, identify areas for improvement and drive innovation in the Social Channel nurturing program.

• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure seamless integration and alignment with overall business objectives.

• Stay up-to-date with the latest Social Channel engagement features, trends, and best practices to maximize customer engagement and program success.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Proven experience in developing and executing successful customer acquisition and engagement strategies via leveraging social channels in both 1v1 and community, e.g. WeCom.

• Bachelor’s degree in Business, Marketing or a related field, or equivalent working experience, excellent written and verbal communication skills in business English and Chinese.

• Excellent strategic planning and project management skills, strong analytical and problem-solving skills, with the ability to make data-driven decisions.

• Proficient in using customer relationship management (CRM) tools and data analysis platforms.

• Proven ability to influence and communicate effectively in a fast-paced and highly cross-functional organization, good communication skills to key stakeholders.

• Familiarity with Social Channel's features, functionalities, and best practices is a plus.

• Intermediate proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)

• Passion for delivering exceptional customer experiences and a deep understanding of customer needs and behaviors.

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams.

• Demonstrated experience and understanding of the cross-border e-commerce landscape.