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Treasury Wine Estates Business Development Manager in Shanghai, China

About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you

  • Attractive remuneration and healthcare benefits

  • 20 days of paid annual leave per year

  • Flexible work arrangement to support your wellbeing

  • Outstanding career development opportunities to realise your full potential

  • Collaborative and inclusive culture where people and performance thrive

    About the role

    The BD Manager is responsible for managing the key account for luxury champagne products and growing the profitability and expanding existing business in national wise. Also oversea the B2B business by developing corporate clients in Guangdong province. Whilst develop, implement and analyse the strategy for the area of responsibility to ensure the regional Business Plans are achieved.

    Manage and leverage relevant Penfolds Business Uint commercial and trading initiatives to ehance sales and marketing opportunities within a fixed expense budget.

  • Maintain existing customers and develop new growth points in Guangdong and tier 1 cities

  • Work closely with the distributor to achieve full year both depletion target and outlet development.

  • Assist to develop more new quality accounts

  • Focus on potential accounts and deeply promote Penfolds multi-coo concept to customers

  • Enhance brand visibility and execution in channel and diverse outlet

  • Build sales leads to develop new corporate clients in the region

  • Track sales forecast and reports, work effectively routine sales management and shcedule .

  • Aligns with marketing manager to develop& implement marketing strategy for target markets and applications.

  • Leads and works with the cross teams to maintain effective relationships with established customers by providing added value solutions.

  • Liaise and network with relevant industry bodies.

  • Always represent the company in a professional manner and with integrity. Identify criteria, utilising insights and foresights on consumers and customers to guide decision-making on business agreements.

  • Demonstrate professional sales role and commitment in administering Penfolds values.

    About you

  • Ca. 8 years Wine industry exposure with sales experience preferred

  • Degree in Business, Commerce, or Marketing preferred

  • Good command of spoken and written English preferred

  • WSET 2 Level preferred

  • Wine/ champagne knowledge preferred

  • Experience in dealing with a demanding customer base

  • Experience in Luxury industry or network in High Net Worth Individuls

  • Mature in business acumen, strategic thinking and influencing in order to develop initiatives (sales drivers) to achieve targeted results

  • Effective negotiation skills including researching and being clear of the needs of the key stakeholders in the negotiation, and then effectively exploring alternatives and positions to reach outcomes that gain all stakeholders acceptance.

  • Capability to overcome customers objections and consistently gain advantage over the competition through superior business proposals and strong persuasive selling skills

  • Strong computer skills including Excel, Outlook and Word

  • Strong business financials understanding, analysis and application

  • Strong communication and influencing skills

  • Self-driven, growth mindset and agile in learning

  • Travel is required


    We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

    If you’re ready to help us be the world’s most admired premium wine company, please apply now!

    Inclusion and Diversity

    Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com , quoting the job title and reference number.

How to apply

We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.

Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.