Experience Inc. Jobs

Overall Description:

As premium water associate brand manager, this role will be responsible for driving premium lines including Chun Yue Soda and Smart Water to deliver overall brands vision, business objectives & financial targets.

With challenger mindset and strong learning agility in marketing and innovation, the role is expected to deliver high-quality marketing experiences in a disruptive way to accelerate water category's premium transformation.

Key Result Areas:

Marketing Planning

• Support line manager to develop portfolio strategy and brand marketing plan to drive brand's revenue, profit and share objectives, as well as to build brand equity

Performance Management

• Monthly track business and brand performance of CY, ID and Smart Water, with conclusions on the result and analysis on the reasons/factors that lead to such results

• Monitor competitors' activities, brand health and share performance. Summarize implications and actions for respective brand

Creative Content Development

• Closely work with creative team to develop CCI and creative assets for CY soda and smart water

• Closely work with agencies, FLM and bottlers to develop POSMs and merchandising toolkit and ensure flawless implementation

Connection Planning Development

• Closely work with connection planning team and agencies to develop robust connection plan to bring creative idea to life

• Monitor competitive media spending and make analysis and recommendation on respective brand media investment

New Products and Package Development

• Lead commercialization process for new product/packaging launch by closely working with cross functions and advertising agencies

• Work with human insights team and research agencies  to execute research projects and utilize the key findings to identify winning product mix

• Monitor new product launch in market result and develop fact-based analysis and action plan

DME Control

• Check and monitor DME spending on each related project. Monitor total water category DME spending to make sure that all planned projects are delivered within the budget

Job Requirements / Qualifications

Core Competency:

Accelerates Growth

• Drives Innovative Business Improvements (Proficient)

• Balances Immediate and Long-Term Priorities (Proficient)

Drives Execution

• Delivers Results (Proficient)

• Imports and Exports Good Ideas (Proficient)

Unleashes Potential

• Develops and Inspires Others (Proficient)

• Lives the Values (Proficient)

Functional Skills:

• Consumer empathy

• Business acumen and strong data analysis ability

• Strong interpersonal skills

• Project management skills with strong sense of urgency

• Problem solving skills and can-do spirit

• Fluent verbal and written English 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.