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Treasury Wine Estates Marketing Manager - Brand & Customer_Korea & Japan in Seoul, United States

This role is responsible for translating global / regional brand and shopper strategies into activity programs for key brands and customers, laddering up to brand and commercial objectives.

Key Relationships (Who does the role interact with?)


• Regional Marketing and Commercial/ Sales Teams

• Director Marketing & Category

• General Manager Sales Asia

• Global Brand, Innovation & Insights, Shopper and Winemaking Teams

• Finance and Supply Teams


• Key customers, distributors & trade partners

• Approved ATL & BTL agencies inc. design, print, media, PR and events

• Logistics partners

Key Responsibilities/ Accountabilities:

• Activity Planning: Planning and executing fully integrated marketing activities across Korea and Japan by collaborating closely with Sales, Distributors, Global Brand, Innovation & Insights and Shopper teams. Create costed, customer-level activity plans to deliver on depletion targets across category and brand-specific activity in on and offline channels

• Activity Execution: Work with key internal and external stakeholders to execute best-in-class plans in line with brand guidelines. Includes product launches, promotions, collateral design / production and events.

• Brand Management: Responsibility for brand management of selected focus TPB brand(s) across SEA, Japan & Korea, including planning and executing multi-market brand plan across touchpoints such as paid media, PR, education and NPD.

• Project Management: End-to-end activity ownership including agency, budget, timeline and quality management.

• Activity Evaluation: Ongoing monitoring of sales performance to identify risks and opportunities. Post activity review and evaluation, using ROI model where relevant.

• Relationship Building: Develop strong, collaborate relationships with internal / external stakeholders to ensure positive communication, aligned direction and executional excellence of all marketing programs.

• Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health & Safety

Key Challenges in Achieving Goal(s): (What are the key challenges faced by this role in meeting its goals/objectives)

• Managing cross functional demands and stakeholders in a fast-paced environment

• Balancing long term strategic objectives with shorter term commercial needs

• Ensuring global brand platforms are applied to fit local market insight and nuances

• Building strong relationships with key internal and external stakeholders

• Ensuring all activities are compelling and relevant for customers and consumers in relevant markets

• Positively embracing change and the opportunities it presents

• Maintaining a positive, flexible and ‘can do’ attitude

• Strong communication skills

• Passion for the portfolio

Qualifications and Experience:


• Degree level education

• Fluent in English and Korean (Japanese beneficial)

• Strong project management & planning skills

• Proven leadership and influencing skills to deliver on business objectives

• A clear and confident communicator who can build strong relationships

• Ability to work autonomously and manage own workflow


• 7+ years of Trade and/or Brand Marketing

• FMCG or alcohol industry

• Korea and Japan market expertise

• Creation and implementation of ATL and/or BTL plans

• Managing multiple agencies, budgets, projects and stakeholders