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Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders-empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place. BCG X BCG X is the tech build & design unit of BCG. Turbocharging BCG's deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world's most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we're creating the bold and disruptive products, services, and businesses of tomorrow. Practice Area Profile What You'll Do BCG Digital Growth | One of the 6 Lines of Business within BCG X. Our mandate is to drive and accelerate growth for clients across all stages of customer adoption, engagement, and retention. Our offerings deliver end-to-end Growth capabilities, enabling us to serve the entire agenda of CMOs/CROs/CXOs The Senior Growth Architect is responsible for injecting expert growth strategies into our project work on behalf of clients. This person will act as a senior member on a case team or venture team, often leading a workstream and contributing directly to the project outcome. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale programs. Their work spans across marketing, sales, pricing, digital self-service, and the technology that drives them. Additionally, they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention. In this role you will: Be the authority within a multi-disciplinary team to determine the optimal strategy to identify highest value use cases to unlock GTM across Marketing and Sales Lead growth strategy, execution, and optimization for clients during digitally-centric project work Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service Define, execute, analyze, and optimize sophisticated Salesforce technical use case focused on pilot to scale mapping to quantitative impact Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use Convert insights into action. See customer acquisition & retention process through from ideation to execution Define and validate core KPIs and unit economics, such as acquisition, retention, share of wallet, win rate, ROI and LTV to drive the business Build on BCG's differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating model