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Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for eight consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do The Marketing Specialist will cover a wide variety marketing specialties included but not limited to those below, supporting a specific division within First American. This role will include delivering external content & communications via a variety of methods such as digital, print and publication etc. What You'll Do: Product/Brand Marketing: Product/Brand marketing is the focus area devoted to strategically bringing a new product or service to market. This discipline sets the strategy, guiding many of the other marketing specializations listed. Much of this work is based on research to understand the important variables related to competitors' products, review and synthesize consumer research information and meet with product development teams to better understand the features of the product. This information is then used to formulate an overall product marketing strategy. Content Marketing: Content marketing is all about creating content-basically any consumable piece of information-that serves a purpose beyond just promoting a product. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining. Social Media Marketing: The purpose of social media marketing is generally to drive traffic to a company's website while boosting overall brand awareness and customer loyalty. Marketers achieve this by using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between. Social media gives brands and businesses the opportunity to interact with the public in a personalized way. Database Marketing: Database marketers collect information about consumer preferences to create targeted messages to consumers. Marketing Research & Analysis: Market researchers employ several tactics for public insight and gathering information and interpreting the data. What you'll bring: * Bachelor's degree or equivalent combination of education and experience * 1-5 years of experience in a marketing generalist role * Familiarity or experience with tradeshows * A passion for writing and working with data * A strong work ethic and ability to prioritize project load * Self motivated; self starter * Proficient in Microsoft Word, Excel, and PowerPoint Pay Range: $56,610- $77,550 annual This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer