Penn Foster Email Marketing Specialist in Scranton, Pennsylvania
Position Summary: Penn Foster is looking for an Email Marketing Specialist to join our team! In this role, you’ll collaborate within the Lifecycle Marketing group and across the broader organization, with a focus on delivering robust, personalized, data-driven student communications (email, SMS, message center), supporting every aspect of the student lifecycle. Using best practices, you’ll manage and execute end-to-end communication strategies, from planning and development to campaign creation, QA and delivery, as well as performance analysis and recommendations for optimization. You’ll help identify testing opportunities and strategies to support learner engagement, and you will build and refine highly targeted automated journeys, leveraging available data and advanced segmentation rules. Success in this role will be defined by your ability to effectively communicate and collaborate across the organization in order to execute effective campaigns that have a measurable positive impact on student progression and outcomes.
Essential Job Functions:
End-to-end campaign management: create, execute, deliver, and analyze data-driven, dynamic, highly targeted email, SMS and message center campaigns, with a focus on student progression and retention
Leverage dynamic content elements to create personalized emails at scale
QA and troubleshoot email campaigns and program automations
Data and list management (pulling data, data validation, list imports, and maintaining/updating list attributes)
Partner with relevant business stakeholders to understand objectives and priorities, and define Lifecycle solutions (campaign and automation needs)
Analyze and compile key learnings from campaigns in order to optimize existing and new communications
Ability to take a marketing idea from its conception phase, all the way to the executional and analytical phase, with limited guidance
Identify and define target audience segmentation aligned with business needs and objectives
Collaborate within the Lifecycle team to understand the day-to-day communication priorities as defined by the communications calendar and work independently towards the success of each project
Apply a test and learn approach to both campaign management and operational processes
Knowledge, Skills, Abilities:
Bachelor’s Degree in Marketing or technology-related field
2-4 years experience in email/digital marketing
Experience with enterprise level email service provider (Oracle Responsys, Salesforce Marketing Cloud, IBM/Silverpop, Hubspot, Adobe Campaign)
HTML & CSS skills a plus
Strong interest in the latest technology, industry trends and best practices for digital marketing
Thorough understanding of email principles (design, build, and segmentation) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.)
Familiarity with analyzing data to derive insights to develop more effective content and improve engagement
Ability to work autonomously and have impeccable attention to detail
Must be highly motivated with forward thinking mentality
Capacity to thrive in a fast-paced, challenging environment; self-starter with ability to support multiple work streams to meet deadlines
Equal Employment Opportunity:
At Penn Foster we are proud to be an Equal Employment Opportunity employer. We are committed to creating a work environment that embraces and celebrates diversity. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law.
At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that’s prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today.
What We Offer:
We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.
Powered by JazzHR