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Acosta Group Retail Media Programmatic Senior Specialist in Scottsdale, Arizona

DESCRIPTION

You will manage client relationships by understanding their goals, providing strategic recommendations, leading meetings, and creating proposals . Additionally, you will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends.

This position requires 4-6 years of experience managing programmatic spending , proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions . Strong communication, collaboration, and multitasking skills are essential.

RESPONSIBILITIES

Retail Media Strategy:

  • Develop and execute retail media strategies aligned with overall business goals , focusing on driving sales and increasing visibility.

  • Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners .

  • Collaborate with cross-functional teams , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.

  • Create proposals and presentations to represent solutions designed around client goals.

  • Serve as the main point of contact for retail clients. Lead client meetings to understand client needs.

  • Be able to work independently and as a team to drive client success.

Campaign Management:

  • Oversee end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).

  • Optimize campaign performance by analyzing data, adjusting targeting parameters, and ensuring efficient spending.

  • Analyze campaign performance metrics (NTB, Sales, CTR, etc.) and provide actionable insights.

  • Monitor spending and adjust as needed to achieve campaign goals.

  • Collaborate with creative teams to develop compelling ad creatives.

  • Identify opportunities to streamline processes and create supporting documentation.

  • Support post-campaign analysis , providing recommendations to promote repeat business.

Optimization & Performance Monitoring:

  • Provide regular reporting and insights on campaign performance to stakeholders and clients.

  • Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.

  • Identify opportunities for upselling and cross-selling opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.

  • Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage

Industry Knowledge & Proficiency:

  • Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP).

  • Understand programmatic buying, real-time bidding, and audience segmentation.

  • Troubleshoot technical issues related to ad serving and tracking.

  • Familiarity with one or more retail media solutions ( Amazon, Walmart, Target/Roundel, Instacart ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.

  • Stay current with industry trends , algorithm updates, and competitive landscape to proactively adapt strategies; help develop competitive analysis as needed.

  • Undertake additional responsibilities as needed to support team and client requirements.

QUALIFICATIONS

  • 4-6 years of experience in managing programmatic spending across a retail media platform (Amazon DSP, Trade Desk, Google DV 360, Yahoo DSP) with a track record of achieving client objectives.

  • Proficiency in performance marketing, conversion optimization, and online customer acquisition.

  • Understanding of SEM to pair with Programmatic

  • Experience with ad technology that supports retail media solutions , such as Skai, Pacvue, Hellium10, Analytic Index, and Amazon Marketing Cloud)

  • An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, and the aptitude to multitask.

  • Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.

  • Command of essential Microsoft Office applications, and Excel with the ability to use formulas, functions, and pivot tables at an advanced level .

  • Adept in project and campaign management across concurrent clients and campaigns.

  • Strong verbal and written communication

  • Comfortable leading and presenting recommendations to clients.

  • Nurture collaborative relationships , and a collaborative and curious spirit.

  • Work and resolve issues cross-functionally.

  • Manage multiple priorities and concurrent deadlines.

Work Environment and Physical Requirements

The work environment characteristics described are representative of those an employee may encounter while performing the essential functions of this job. Job may require moderate physical effort including lifting materials and equipment weighing less than 50 pounds. This position involves viewing a computer monitor for more than 30% of the time. Personal protective equipment may need to be worn. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ABOUT US

Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.

Acosta and its subsidiaries, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. Acosta may ultimately pay more or less than the posted range depending on candidate qualifications and locations. This range may be modified in the future.

Acosta and its subsidiaries is an Equal Opportunity Employer

We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.

By submitting your application you agree with and accept the Acosta Privacy Statement and Terms of Conditions.

Acosta et Mosaic sont les forces motrices en matière de ventes et de marketing derrière les marques les plus reconnues et éprouvées auprès des principaux détaillants aux États-Unis et au Canada. Nous proposons des services flexibles qui maximisent l’efficacité. Acosta possède le talent et la technologie nécessaires pour élaborer des stratégies axées sur les données, la portée et les relations, afin de mettre en œuvre ces stratégies, ainsi que les outils pour surveiller, suivre et optimiser les résultats basés sur les indicateurs pour les clients et les détaillants.

Acosta et ses filiales , de bonne foi, estiment que cette fourchette de rémunération affichée est la fourchette précise pour ce poste au moment de cette publication. Acosta pourrait finalement payer plus ou moins que la fourchette affichée en fonction des qualifications des candidats et des lieux. Cette fourchette peut être modifiée à l’avenir.

Acosta et ses filiales sont des employeurs offrant l’égalité des chances .

Nous nous engageons à fournir des aménagements pour les personnes handicapées . Si vous avez besoin d’un aménagement, nous travaillerons avec vous pour répondre à vos besoins, dans la mesure requise par la loi.

Les déclarations ci-dessus ont pour but de décrire la nature générale et le niveau de travail effectué par les personnes affectées à cette classification. Elles ne doivent pas être interprétées comme une liste exhaustive de toutes les responsabilités, tâches et compétences requises du personnel ainsi classé. Mosaic se réserve le droit de modifier tout ou partie des descriptions de poste à sa discrétion afin de répondre aux besoins de l’entreprise, voire de les dépasser.

En soumettant votre candidature, vous acceptez et acceptez la Déclaration de confidentialité d’Acosta et les Conditions d’utilisation .

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Corporate

Salary Range: $72,600.00 - $85,000.00

Company: Acosta Employee Holdco LLC

Req ID: 2212

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