Job Information
Resideo Category Marketing Manager, Safety & Digital in Scottsdale, Arizona
Resideo is seeking a Category Marketing Manager responsible for supporting our fire safety professional brand and digital strategy. The ideal candidate has a strong background in developing marketing campaigns, managing/implementing campaigns with digital marketing agencies, has outstanding project management skills and showcases the ability to work cross functionally within an organization.
Job Duties:
Supports new product introduction, in-life, and end of life campaign strategy, and go-to-market activation plans for the Safety category for the BRK brand.
Supports annual plans of marketing activity. Maintains and owns the BRK campaign calendars driving real-time updates for transparency across the organization.
Builds and executes marketing plans based on market research and inputs from Product Management and Channel, driving traditional and digital efforts including digital display, email marketing, print, SEO/M, brand website management, content and collateral asset development.
Supports the category and brand messaging, and creative requests as it relates to coordination with Channel Marketing, distributors/partners/reps, and trade show and training needs.
Sets clear campaign goals, KPIs, and priorities that generate demand for marketing objectives for each campaign, and partners with the Sales and Analytics Team to understand reporting and drive optimizations in campaign efforts.
Responsible for content development and optimization of brand website.
Manages the creation and communication of assets for the product launches and refreshes, including videos, digital assets, literature materials and copy.
Act as the main point of contact for our digital marketing agencies and support the team in day-to-day communication, ensuring flawless execution of deliverables for new launches and campaigns.
Work with cross functional teams to understand marketing needs and strategy/goal and then execute with our digital marketing agencies.
Support the planning and execution of digital marketing campaigns and tactics as it relates to Digital, SEO and SEM. This includes strategy work, key audience targeting and budget allocation.
Work cross functionally with Performance Marketing to develop KPIs and optimizations, ensure maximum ROI and final reporting.
You Must Have:
5+ years of experience in Marketing with a focus on pro-centric marketing communication and digital activations.
Exceptional knowledge of digital marketing best practices, working with agencies and the ability plan, execute and optimize campaigns.
Strong project managements skills with the ability to prioritize tasks/projects, meet deadlines and manage budgets effectively.
Prior GTM experience with a proven track record to support launches and products.
We Value:
Efficient, results oriented.
Ability to manage multiple tasks and ensure all timelines are met.
A self-starter that is comfortable working independently as well as cross functionally.
Experience working in a deadline-oriented environment with a high attention to quality.
Superior oral and written communication skills.
Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
What’s In It for You:
Work in a Hybrid setting (3 days in office, 2 days remote)
Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
Immediate eligibility for Medical, Dental, Vision insurance and 401K.
This position is not eligible for US visa sponsorship.
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Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com .
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20poster.pdf?rv=fdc492d184344b3ea4aec0c96b321632) , "EEO is the Law" Supplement Poster (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20Supplement%20Poster.pdf?rv=ebe367cad846443e8fa5aa86062813b6) and the Pay Transparency Nondiscrimination Provision (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/Pay%20Transparency%20Nondiscrimination%20Provision.pdf?rv=11a9cf6533ba426296b137d906b0ce01) . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Resideo%20%20-%20Recruitment%20Privacy%20Notice.pdf?rv=6d871e71bfa24982b181c92fda232b7a) . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.
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