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Verve Coffee Roasters Director of Roasting Operations in Santa Cruz, California

The Director of Roasting Operations (DRO) oversees the production and operations of our coffee at Verve from the moment it enters our facilities to the time it ships to the customer. The DRO is responsible for getting our production from roasting to packaging to fill all orders. The DRO oversees the Roastery operations and order fulfillment, communicates, and strategizes cross-functionally to ensure production and fulfillment are accurate and on time to our national and international customers. They are a strategic thinker, always looking for ways to improve their team’s efforts, create streamlined workflows and process diagrams, and are flexible to respond with urgency when unexpected situations arise.


  • Oversee all fulfillment scheduling for roasted coffee to the packaging line.

  • Oversees PAR levels for all distribution accounts.

  • Support the strategic production plans to focus on sustainability and scalability, consistent with department head and company strategic planning.

  • Participating in company-driven processes and systems that will scale efficiently as we continue to grow, driving down cost, and adhering to budgets, while maintaining the highest overall quality standards.

  • Weekly review and analysis of KPIs in the Production Feedback Form to encourage constant improvement of processes.

  • Assist in creating new SOPs and redefine processes for growth and ensure SOPs, GMPs are updated and followed by team members

  • Maintain a culture of safety, open communication, quality, and continuous improvement.

  • Ensure the company’s brand is properly reflected by keeping a well-maintained, clean, and organized working area.

  • Oversee all roasted coffee operations, including equipment calibration and maintenance schedules, quality, compliance, and sanitation standards for the roastery & production facility.

  • Define and manage Key Performance Indicators within the Roasting and Production departments.

  • Collaborate with HR and the Training Departments to recruit and develop the Production and Roasting teams; hiring, scheduling, and establishing curriculum

  • Execute departmental end-of-month procedures as defined by the Head of Coffee

  • Member of Verve’s internal Health and Safety Team, representing the Coffee Department

  • Perform other duties as assigned by the Head of Coffee


  • Valid California Driver's License

  • Loring Roaster knowledge is a plus

  • Leads by example and willing to work in a hands-on environment

  • A demonstrated ability to motivate the team in the face of adversity and changing objectives

  • Must be approachable and mindful with a positive attitude

  • Comfortable with basic troubleshooting of equipment

  • Ability to give and receive constructive feedback in any given situation

  • Analytical aptitude; logical and methodical approach to problem solving

  • Strong verbal and written communication skills.

  • Strong analytical and strategic thinking skills with a logical and methodical approach to problem solving

  • Provide leadership, coaching and mentoring to department members through talent acquisition, retention, development, and operations.

  • Flexible with the ability to multitask in a highly demanding environment

  • Must have or be willing to obtain forklift certification

  • Ability to travel 10% annually mainly to Distribution Facilities as needed. Maybe even the East Coast to help with setting up the new site.

  • Ability to lift 50 lbs. unassisted


  • Bachelor’s Degree or equivalent work experience preferred

  • 3- 5 years roasting experience preferably on Probat and Loring, including profile roasting

  • 3 years management experience

  • 1-3 years administrative experience within Cropster

  • Prior experience with Google Workspace, Excel, QuickBooks, Access, VisualCron, Shopify and Shipstation a plus


  • Salary $85,000 - $90,000 Annual Salary based on experience plus bonus for target goals (TBD)

  • Full-time employees are eligible for Paid Time Off and group health insurance, 401k per plan terms; all employees qualify for paid sick days

  • Mentorship and positive work environment

  • Free coffee with each paycheck

  • 30% discount on all merchandise, whole bean, beverages, and food items

Verve Coffee Roasters is an equal opportunity employer that is committed to providing all employees with a work environment free of discrimination and harassment. We celebrate diversity and welcome applicants from every background and life experience. Any person committed to creating an accessible, supportive environment that recognizes and celebrates diversity as an integral component of building a trusted brand and a successful team, and who can contribute to this mission are encouraged to apply.