Palo Alto Networks Sr Field Marketing Manager - Cortex Americas in Santa Clara, California
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
We’re looking for a results-oriented marketing programs manager who thrives in a fast-paced environment to help accelerate our demand generation efforts in our growing Cortex business. As a Palo Alto Networks Sr. Field Marketing Manager, you will be an integral part of the Americas field marketing team, helping us to accelerate our Cortex demand generation in Americas.
In this role, you will be a key player in the transformation of the security market and work with stakeholders across the company to fuel awareness and demand. You will work closely with the global demand generation, field marketing and sales teams to devise and drive execution of the Americas marketing strategy in support of our business objectives. Your experience in field, channel, demand generation, or campaign marketing in the cybersecurity industry, as well as your love for fast-paced initiatives, will benefit you in this role.
Oversee the Americas marketing strategy for Cortex
Develop integrated and comprehensive marketing plans to support growth and revenue objectives. Provide program measurement and reports of the same
Work with GTM team, field marketing, and the central demand team to scope demand generation campaign goals, program requirements, resource needs and delivery timeframes to engage customers and prospects.
Plan, create, and assemble in theatre campaigns based on target customer data using global best practices including allocating budgets, selecting the tactical mix, designing offers and calls to action, and setting the individual program goals and measurement criteria for all campaigns.
Execute programs already in the mix and utilize your creativity and expertise to develop best-in-class scalable, driving digitally led, customer centric programs, to leverage across the theater to drive new logos.
Forecast, measure, analyze and report on the impact of campaign demand creation activities on sales pipeline, revenue and conversion against the agreed pipeline goals.
Develop a thorough understanding of the company’s Cortex business, including sales history, white-space analysis, and upsell/cross-sell opportunities
Collaborates with sales to understand priorities, then aligns strategic marketing programs to support sales objectives
Partner with field marketing, partner marketing, and inside sales teams to align efforts, and discover and deploy top-performing tactics to create, develop, and close qualified leads and opportunities
Own theatre pipeline target, lead funnel, and conversion metrics for go-to-market and the team’s efforts to improve and optimize
Communicate regularly with stakeholders on program results and learnings for digital activities and events and aggregate results weekly, monthly and quarterly.
10+ years marketing experience in a software/security marketing, business to business, marketing environment, developing and executing proven successful, demand creation and pipeline acceleration programs in a B-to-B environment
Direct experience in working internal executives and customer executives, Account-based Marketing a plus
Ability to thrive in fast-paced environment with competing priorities and last minute changes
Understanding of modern marketing and digital programs mechanics, testing strategies, demand waterfall processes and metrics and campaign influence
Proven ability to execute at an incredibly high level against consistent results
Excellent communicator (verbal and written) with proven ability to project manage multiple projects at once and keep the team informed of status
Team player with cross-functional project leadership skills
Ability to take a project from inception through execution, self starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.
Passion to provide the best, most innovative security solutions to businesses around the world.
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at firstname.lastname@example.org .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
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