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Siemens Sr. Digital Marketing Automation Specialist - Siemens Comfy | Enlighted Job Opportunity - Oakland, CA, Charlotte, NC, Plano, TX or Major US City in Santa Clara, California

Senior Digital Marketing Automation Specialist

About Comfy

Comfy is on a mission to create amazing workplace experiences. We are a leading workplace app provider that connects people, places and systems. We started by solving the number one complaint in the office (temperature!), and continue to expand to our product suite to give employees greater control over their workplace, including room booking, lighting and feedback. We create amazing workplace experiences through a consumer-facing app for employees and solve real business problems for corporate real estate teams. Headquartered in Oakland, California, with expertise in machine learning, UX design and enterprise service, Comfy develops software solutions for everyone — from the people who operate the building to the people who fill it.

Job Overview

The Marketing Operations Specialist will be responsible for marketing campaign setup and maintenance, database marketing, analytics, and reporting for Building Robotics . You will partner closely with our marketing, demand generation, and campaign strategy teams to support campaign planning, reporting, and front-end visualization work for our regional and global campaigns across all stages of the campaign journey. You will also support our Sales organization as needed for lead reporting and lead management activities.

Successful operations specialists at Building Robotics are strategic problem solvers who think critically from first principles, collaborate well, are data-fluent, express ideas clearly, and have a bias for action. They are force multipliers that drive the business forward through innovative solutions that scale.

Key Duties & Responsibilities

  • Support campaign setup and reporting across our marketing automation system and SFDC

  • Align marketing data architecture and attribution with the sales operations organizations to enable consistent campaign, lead, and pipeline reporting

  • Support expanded enterprise marketing roadmap as the data strategy and analytics stakeholder

  • Ensure we have documented processes in place that facilitate accurate data collection

  • Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability

  • Proactively identify and solution for key funnel systems and process gaps. • Lead management - Ensure lead flow between marketing automation system (Pardot) and CRM (Salesforce)

  • Drive best practices across the global marketing organization around reporting

  • Capable of handling multiple tasks with competing priorities under minimal supervision

  • A demonstrated ability to understand and articulate complex requirements

Skills Required

  • Strong independent project management skills including the ability to accurately specify project timeframes, dependencies and risk factors

  • Strong data evaluation skills, with the ability to extract and interpret data from various sources

  • Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards

  • Must demonstrate exceptional verbal and written communication skills

  • Must demonstrate ability to communicate effectively at all levels of the organization

  • Ability to critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs

  • Knowledge of email best practices, including subject lines, deliverability, segmentation, and CAN-SPAM/anti-spam law (GDPR, CCPA, etc.); intermediate HTML a plus

  • Must have superior communication skills, both written and verbal

  • Ability to assess the impact of new requirements on Salesforce.com and all upstream and downstream applications, systems and processes

  • Must be highly organized and self-motivated with a sense of urgency Strong data management abilities

  • Able to think critically and exercise independent judgment and discretion

  • Understanding of Salesforce.com best practices and functionality

  • Excellent attention to detail

Experience Required

  • Bachelor’s degree in marketing, computer science or related field

  • 3 + years marketing automation experience in Pardot

  • Pardot Certified Expert preferred, but not required

  • Expert knowledge of database management concepts and best practices

  • Strong working knowledge of Salesforce.com

  • Experience with Salesforce, Bizible, Engagio, ON24, Drift or related applications preferred

Our Promise to You

We believe your work is an extension of yourself. At Comfy, we hire many sorts of selves and that’s what makes us exceptional. We value diversity of thought, always asking tough questions, committing to solutions—and we do that best when we have and nurture every point of view. We value you, and we want to hear you, learn from you, and move forward together.

#LI-TMHSI

#SIRSSBRI

ENLIGHTED1

Organization: Smart Infrastructure

Company: Building Robotics Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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