Palo Alto Networks Senior Integrated Marketing Manager, Data Security in Santa Clara, California
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
As a Senior Integrated Marketing Manager at Palo Alto Networks, you will be a key player in designing and executing integrated demand generation programs to drive pipeline for our Data Security subscription products, Enterprise DLP (Data Loss Prevention) and SaaS Security (Next-Gen CASB).
This role requires a blend of strategic, collaborative and execution skills, fueled by a deep analytic and data-driven approach to marketing. You will be responsible for cross-functional project management of global demand generation, campaigns, and marketing programs across the marketing mix. As a critical team member, you will have an outstanding track record of project execution, delivering quality campaigns on time. Working closely with other team members and product marketing, your success will directly drive awareness and pipeline through lead capture, confirming Palo Alto Networks as the clear leader in cybersecurity and innovation.
Manage our global integrated demand generation campaign strategy through collaboration with shared marketing teams including brand, product marketing, digital, demand, content, creative, social and regional field marketing teams.
Shape the strategic direction for the overall campaign. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, events, programs, and digital marketing to create and drive qualified pipeline.
Work with the Creative Services team to deliver campaign concepts, messaging, taglines, and campaign deliverables for demand generation, awareness, and supporting programs.
Collaborate with members of the content marketing, product marketing, enablement, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns to target markets, personas, and use cases.
Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data operations lead.
Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the BDR teams on targeted campaigns and effective follow-up.
Drive bottom of the funnel program execution with BDRs including scripting and training on key campaign initiatives.
Manage the account targeting and marketing strategy within the Palo Alto Networks install-base
10+ years in marketing, with experience in demand generation, campaigns or programs, using multiple outreach channels.
Innovative and creative problem-solver with strong communication skills across internal and external stakeholders.
Proven track record of working at the tactical and strategic level to develop and execute innovative and effective campaigns.
Outstanding team collaborator, open to idea/project iteration while leading by example to ensure success.
Strong ability to prioritize and execute on multiple workstreams.
Comfortable with project management across multiple teams and able to track projects from briefing to launch.
Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.
Experience working across different markets/regions with knowledge of different cultures and needs around the world.
Experience in B2B technology required, cybersecurity or network security is highly desirable.
Bachelor’s degree or equivalent relevant work experience required
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at firstname.lastname@example.org .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
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