Experience Inc. Jobs

Description

Our client is looking for a Senior Manager Marketing of Operations within the digital marketing operations. You will be responsible for overseeing marketing requirements, optimizing operational processes, and spearheading project management initiatives.

Responsibilities:

• Build and implement a marketing operations vision and strategy, focusing on enhancing the efficiency of the digital lifecycle marketing team.

• Define and optimize operational processes for various marketing channels such as email, SMS, and push marketing, including project intake and workflow optimization.

• Oversee the execution of marketing journeys and automation around marketing infrastructure, including system integrations and customer databases.

• Develop and manage marketing operations processes, including defining project scope, allocating resources, and tracking progress.

• Lead a team to support the execution of marketing operations objectives and foster a collaborative work environment.

• Collaborate with cross-functional teams to identify and implement opportunities for marketing modernization and process transformation.

• Serve as the subject matter expert on marketing infrastructure, automation tools, and operational processes.

• Monitor and analyze marketing performance data, providing insights and recommendations to optimize marketing operations.

• Document and implement best practices for data management, workflow automation, integration design, and reporting.

• Develop and maintain relationships with vendors and third-party service providers, ensuring smooth operations.

• Audit marketing tool capabilities, align implementation roadmaps with stakeholders, and provide operational support to the broader marketing function.

• Partner with stakeholders to address marketing operational related system diagnosis, troubleshoot issues, and proactively ideate solutions and improvements.

Requirements

• Must have a minimum of 7 years experience in a marketing operations role or similar capacity.

• Proficient in using Atlassian Jira for project management and tracking.

• Expertise in Salesforce Marketing Cloud

• Expertise in Cloud Technologies for effective data storage and retrieval.

• Experience with Customer Relationship Management (CRM) systems is a must.

• Database management skills for organizing and managing large sets of data.

• Familiarity with About Time software for effective time tracking and management.

• Must have experience with Agile Scrum methodologies for project management.

• Proficiency in budget processes for effective financial planning and management.

• Strong communication skills for effective internal and external communication.

• Must understand and adhere to compliance standards and regulations in marketing operations.

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