Job Information
Robert Half Senior Manager Marketing Ops in San Ramon, California
Description
Our client is looking for a Senior Manager Marketing of Operations within the digital marketing operations. You will be responsible for overseeing marketing requirements, optimizing operational processes, and spearheading project management initiatives.
Responsibilities:
• Build and implement a marketing operations vision and strategy, focusing on enhancing the efficiency of the digital lifecycle marketing team.
• Define and optimize operational processes for various marketing channels such as email, SMS, and push marketing, including project intake and workflow optimization.
• Oversee the execution of marketing journeys and automation around marketing infrastructure, including system integrations and customer databases.
• Develop and manage marketing operations processes, including defining project scope, allocating resources, and tracking progress.
• Lead a team to support the execution of marketing operations objectives and foster a collaborative work environment.
• Collaborate with cross-functional teams to identify and implement opportunities for marketing modernization and process transformation.
• Serve as the subject matter expert on marketing infrastructure, automation tools, and operational processes.
• Monitor and analyze marketing performance data, providing insights and recommendations to optimize marketing operations.
• Document and implement best practices for data management, workflow automation, integration design, and reporting.
• Develop and maintain relationships with vendors and third-party service providers, ensuring smooth operations.
• Audit marketing tool capabilities, align implementation roadmaps with stakeholders, and provide operational support to the broader marketing function.
• Partner with stakeholders to address marketing operational related system diagnosis, troubleshoot issues, and proactively ideate solutions and improvements.
Requirements
• Must have a minimum of 7 years experience in a marketing operations role or similar capacity.
• Proficient in using Atlassian Jira for project management and tracking.
• Expertise in Salesforce Marketing Cloud
• Expertise in Cloud Technologies for effective data storage and retrieval.
• Experience with Customer Relationship Management (CRM) systems is a must.
• Database management skills for organizing and managing large sets of data.
• Familiarity with About Time software for effective time tracking and management.
• Must have experience with Agile Scrum methodologies for project management.
• Proficiency in budget processes for effective financial planning and management.
• Strong communication skills for effective internal and external communication.
• Must understand and adhere to compliance standards and regulations in marketing operations.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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