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We are seeking a highly skilled Paid Media Digital Marketer with demonstrated expertise in Google and Amazon advertising to join our dynamic digital marketing team. In this role, you will be responsible for developing, implementing, and optimizing paid media campaigns for our 1P and 3P categories of products across multiple platforms to drive traffic, increase brand awareness, and maximize ROI. Your deep understanding of digital advertising strategies in acquisition and retention campaigns will be essential in leveraging data-driven insights to enhance campaign performance.

JOB DUTIES:

Responsibilities may shift or change priority based on evolving project needs, but will likely include:

• Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms

• Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.)

• Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)

• Define campaign goals, target audiences, budgets, and bidding strategies.

• Partner to ensure ad copy compelling and design visually appealing.

• Conduct thorough keyword research to identify relevant search terms.

• Analyze search trends and competitor activity.

• Build and manage keyword lists, including negative keywords.

• Optimize keyword bids and match types to improve ad relevance and quality score.

• Set up conversion tracking and implement necessary tags.

• Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS)

• Conduct A/B testing to optimize ad performance.

• Monitor campaign performance and make data-driven adjustments.

• Collaborate with web development and design teams to create effective landing pages.

• Ensure landing pages are optimized for conversions.

• Test different landing page elements to improve performance.

• Set and manage advertising budgets effectively.

• Allocate budget across different campaigns and channels.

• Forecast ad spend and monitor budget pacing.

• Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality.

• Configure, maintain and validate pricing across platforms and storefronts.

YOU MUST HAVE:

• 2+ years working with Google and Amazon Advertising Platforms

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and collaboration skills.

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

• Prior experience with advanced usage of the English language inclusive of written and verbal communication.

WE VALUE:

• Bachelor's degree required.

• Being comfortable operating in an evolving landscape and matrixed environment, demonstrated composure in a fast-paced environment with a high degree of accountability.

• Demonstrated results through cross-group collaboration across large, complex, enterprises.

• Demonstrated analytical skills; experience in e-commerce analytic tools and online KPI’s.

• Proven ability to manage multiple projects at one time to make aggressive deadlines.

WHAT'S IN FOR YOU:

• Great work environment and exceptional Resideo benefits

• Ability to grow into different areas of the organization based on expertise and interest.

#LI-AA1

#LI-Hybrid

Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com .

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20poster.pdf?rv=fdc492d184344b3ea4aec0c96b321632) , "EEO is the Law" Supplement Poster (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20Supplement%20Poster.pdf?rv=ebe367cad846443e8fa5aa86062813b6) and the Pay Transparency Nondiscrimination Provision (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/Pay%20Transparency%20Nondiscrimination%20Provision.pdf?rv=11a9cf6533ba426296b137d906b0ce01) . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice (https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Resideo%20%20-%20Recruitment%20Privacy%20Notice.pdf?rv=6d871e71bfa24982b181c92fda232b7a) . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.