Splunk Customer Marketing Operations Manager (REMOTE) in San Jose, California
Join us as we pursue our mission to remove the barriers between data and action, so that everyone thrives in the Data Age. Splunk is filled with people who are passionate about pushing the boundaries of technology in an effort to help our customers succeed. As the world’s first Data-to-Everything Platform, Splunk is creating a world where data provides clarity, elevates discussion and accelerates progress. We invite you to explore what has made us one of the fastest growing technology companies in history, and how you can be an integral part of our journey!
The Customer Marketing Operations Manager, reporting to the VP of Customer Marketing and dotted line to the Head of Marketing Operations, will be responsible for partnering with the marketing leadership team to refine our strategy as well as leading its execution across all channels. The main charter is to help build this new marketing function, be the “go to” operations & data person in the team and help set up the regular interlock between the Splunk Go To Market team (Customer Success, Sales & Marketing). The role will help ensure the team is delivering the right outcomes. outcomes aligned with Community growth, Customer Advocacy & Showcases, Customer Success Marketing and assist in ensuring budgets are being fully optimized. This person is empowered to seek key initiatives, drive performance and ensure all the proper conversations are happening across Marketing. Key stakeholders for the role include Customer Success leadership & operations, Marketing leadership & operations and Sales operations.
Dedicated partner to the Customer Marketing team to help define the Marketing strategy based on data driven analysis. Key contributor to all management meetings and become an integral part of the leadership team for Customer Marketing.
Establish your role as the key champion to drive business improvements to help Customer Marketing team unlock their contribution to Sales, Customer Success and the rest of the Marketing organization
Measure and help refine the impact of field and customer facing programs such as Executive Briefing Centres, CxO programs, Customer Advocacy, Community Engagement, Retention Marketing, Services Marketing
Define, drive and build the Customer Marketing cadence, KPIs and operational metrics including Net Retention Rate, deflected support cases, pipeline impact, customer advocacy, community health, etc.
Ensure we’re measuring the right programs and delivering the right outcomes through discovery, prototyping, analytics and reporting of results
Provide day to day support on budget allocation and performance to ensure we are using every dollar of Marketing spend to the fullest. Review marketing mix/channel performance with different teams to optimize trade-offs.
Lead operational cadence and drive regular interlocks with GTM/Marketing to monitor performance against plan, identify key potential issues, track progress against key action items, etc.
Run regular calls with GTM leadership to monitor pipeline, retention, customer success, advocacy and community health aligned with Marketing contribution.
Strong focus on all our Marketing leading indicators to identify key trends and provide accurate insights so we can course correct if needed.
Establish a data-driven culture across Customer Marketing to champion our contribution and drive positive ROI on our program investments.
Run post-mortem meetings on key Marketing programs to assess what is driving the best outcomes and how to replicate it across theaters.
Lead key initiatives across Marketing that will have a positive impact on growth, productivity, retention, and/or the customer experience.
Provide key ad hoc analysis to help the management team refine/adjust the strategy as needed.
5+ years of Marketing Operations experience with at least 2-3 years of understanding SaaS B2B Marketing.
Full immersion in all Marketing channels (both offline and digital) at a rapidly growing SaaS organization focused on a B2B audience
Confirmed experience of driving Sales/Marketing/Customer Success alignment and being accountable to driving pre and post sales marketing results.
Experience with Marketing tech stack, performance marketing, and reporting/attribution tools such as Eloqua, Salesforce, Gainsight, Tableau
Proven track record of converting data-driven analytics to gain customer insights, set Marketing mix and drive targeted campaigns
Strong experience in collaborating effectively with key Sales/Marketing/Customer Success stakeholders and leading by influence.
Be comfortable working with and driving data first approach to segments, target lists etc
Build repeatable processes & cadences around customer journeys, targeted and segmented emails and communication
Experience with running a quarterly budget to drive qualified leads and opportunities, while maintaining a low customer acquisition cost
Ability to drive and lead change management programs across functionally and geographically distributed strategic partner organizations.
Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture.
Combines competitiveness with empathy, along with a high-level of personal and professional integrity.
Bachelor's degree required. Master's degree is a plus.
Based in the United States and be willing to travel 10% of the time.
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.
Splunk was founded to pursue a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and most complex areas of big data—generated by every component of IT infrastructures, applications, mobile phone location data, website clickstreams, social data, sensors, RFID and much more.
Splunk is focused specifically on the challenges and opportunity of taking massive amounts of machine data, and providing powerful insights from that data. IT insights. Security insights. Business insights. It’s what we call Operational Intelligence.
Since shipping its software in 2006, Splunk now has over 13,000 customers in more than 110 countries around the world. These organizations are using Splunk to harness the power of their machine data to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce costs. Innovation is in our DNA – from technology to the way we do business. Splunk is the platform for Operational Intelligence!
Splunk has more than 2,700 global employees, with headquarters in San Francisco, an office in San Jose, CA and regional headquarters in London and Hong Kong.
We’ve built a phenomenal foundation for success with a proven leadership team, highly passionate employees and unique patented software. We invite you to help us continue our drive to define a new industry and become part of an innovative, and disruptive software company.
Benefits & Perks: Wow! This is really cool!
Medical, full company paid Dental, Vision and Life Insurance, Flexible Spending and Dependent Care Accounts, Commuter Accounts, Employee Stock Purchase Plan (ESPP), 401(k), 3 weeks of PTO, sick leave, stocked micro kitchens in Splunk offices, catered lunches on Mondays, catered breakfast on Fridays, basketball hoops, ping pong, arcade games, BBQ’s, soccer, “Fun Fridays”.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Medical, full company paid Dental, Vision and Life Insurance, Flexible Spending and Dependent Care Accounts, Commuter Accounts, Employee Stock Purchase Plan (ESPP), 401(k), 3 weeks of PTO and sick leave. Our work environments vary by location however we believe in hosting amenities and fun activities to fuel our energy. You may find fully stocked micro kitchens, catered lunches on Mondays and breakfast on Fridays, basketball hoops, ping pong, arcade games, BBQ’s, soccer and “Fun Fridays”.
This isn’t a job – it’s a life changer – are you ready?
Individuals seeking employment at Splunk are considered without regards to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition (except where physical fitness is a valid occupational qualification), genetic information, veteran status, or any other consideration made unlawful by federal, state or local laws. Click here to review the US Department of Labor’s EEO is The Law notice. Please click here to review Splunk’s Affirmative Action Policy Statement.
Splunk does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Please click here to review Splunk’s Pay Transparency Nondiscrimination Provision.
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