Experience Inc. Jobs

About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

As the Manager of Brand Marketing, you will help lead the seasonal marketing strategy, planning, and implementation, ensuring that Athleta brand and product campaigns are brought to life across all touchpoints. Reporting to the Senior Director of Brand Marketing, the Manager is a pivotal member of the Athleta Brand Marketing team. This role will support both the US and Canadian markets, focusing on growing brand awareness, acquiring new customers, and deepening the connection consumers experience with our brand and products. This role is in part responsible for understanding the Canada market and target customer, discerning what types of strategies and messaging will be relevant and motivating, balancing global brand initiatives with the needs of the Canada market.

What You'll Do

• Partner with Brand Marketing leaders to influence the women’s seasonal omni-channel marketing strategy and gather competitive insights.

• Develop seasonal marketing briefs with consumer insights, product details, and trends.

• Assist in creating seasonal omni product messages with product merchandising.

• Contribute to seasonal omni asset planning and optimize tools and templates.

• Work cross-functionally to create cohesive activation plans for brand and product campaigns.

• Provide Canada-specific inputs for seasonal briefs and adapt foundational pieces for the Canadian market.

• Lead Canada seasonal hindsighting, competitive analyses, and drive analytics to grow the customer base.

Who You Are

• 5-7 years of brand marketing experience in fashion/apparel, consumer brands, or marketing agencies, with a deep understanding of the Canadian market.

• Proven track record in omni-channel brand marketing, including retail and digital marketing, with strong business results.

• Strong team player with excellent people skills, capable of fostering dynamic relationships and working collaboratively across functions.

• Highly organized, detail-oriented, and flexible, with the ability to thrive in a fast-paced environment and manage multiple projects.

• Passionate about the sports/fitness industry and the Athleta brand mission, with a desire to innovate and grow within the team

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

• One of the most competitive Paid Time Off plans in the industry.*

• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*

• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*

• Employee stock purchase plan.*

• Medical, dental, vision and life insurance.*

• See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $114,900 - $152,200 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.