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GMR Marketing Agave Ambassador - San Francisco in San Francisco, California


GMR is currently hiring for an Agave Ambassador to join our team! Under the direction of the GMR Account Supervisor and the Client, the Agave Ambassador will serve as a brand representative for trade education, relationship-building, and consumer-driven events for all agave-based Proximo Spirits brands - premium brands with a deep respect for craft and connoisseurship. The brands represented are Jose Cuervo, 1800, Maestro Dobel, Gran Centenario, Creyente, and 400 Conejos.

The ideal Agave Ambassador is an agave spirits enthusiast who is engaging, charismatic, professional, polished and articulate candidate with a strong connection to their market, a robust social media presence, and extensive experience in and knowledge of the bartending and mixology community.

This is a full-time, salaried position that requires open availability, as 50% of obligations will take place during normal business hours, while the other 50% will require evening and weekend work. Benefits include mileage reimbursement, a monthly cell phone stipend, and 10 accrued days of PTO per calendar year. This position will include travel to the surrounding areas outside of the San Francisco, CA area on a regular basis as well as brand and product training in Mexico as needed.


  • Manage an assigned key account list consisting of 50 influential accounts via education, brand building activities and relationship management.

  • Represent the brand at key marketing and promotional brand activations (ex. tequila/mezcal tastings, experiential events, etc.).

  • Educate and reinforce brand attributes with key distributor partners of the Proximo Spirits agave portfolio.

  • Educate sampling staff/trade on the featured brands via category knowledge, brand touchpoints, production processes, and taste profiles.

  • Curate and execute relevant brand programming based on key brand initiatives and milestones to keep educational content dynamic and engaging with the target audience.

  • Answer consumer and trade questions while building their base of tequila and mezcal category knowledge.

  • Liaise between brand, sales, trade marketing and target accounts to ensure program sell-in and executions meet brand quality standards.

  • Provide consistent feedback on programming metrics, competitive activity, in-market best practice, success highlights and brand opportunities.

  • Complete administrate requests in a timely manner, including but not limited to; monthly recaps, expense reports, time reporting, bi-weekly team call participation, etc.



  • Demonstrated experience in the spirits industry, marketing, field sales, bartending, mixology, event execution, brand education, or other related fields.

  • Demonstrated knowledge of tequila and mezcal categories.

  • Strong written, verbal, presentation and public speaking skills.

  • Strong social media presence and following with the ability to create engaging content.

  • Working knowledge of computers with average to above average skills in Windows, PowerPoint, Excel, Word and Email.

  • Ability to learn new computer programs quickly and efficiently.

  • 21 years of age or older.

  • Reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, giveaways, etc.).

  • Ability to perform physically demanding duties, including by not limited to assembling and disassembling objects, and the use of hand and power tools.

  • Ability to frequently stand, walk, and reach above shoulders, kneel, stoop or bend at the waist.

  • Ability to use hands to finger, handle, touch objects or controls, and talk or hear.

  • Close vision.

  • Ability to lift up to 50-100 pounds.

  • Ability to sit or stand for extended periods of time.


  • Bilingual proficiency in English & Spanish.

Job Number: 2023-5849

External Company Name: GMR Marketing

External Company URL: www.gmrmarketing.com

Street: 55 Union Street