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Overview

Intuit Consumer Group’s CRM Marketing team is looking for an experienced CRM Marketing Manager to execute campaigns through email and push in support of TurboTax. This is a FT role reporting to . Marketing Manager of Post Auth Strategy + Activation

What you'll bring

• 5-7 years' experience managing complex retention marketing campaigns across email and mobile channels

• Experience with creating and executing multi-variate CRM test plans

• Thrives in a fast-paced environment and is agile to changing priorities

• Self-starter and problem solver especially in the face of ambiguity

• Ability to prioritize work with guidance from manager

• Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization

• Ability to analyze and interpret email and push data to report on campaign performance, insights and optimizations

• Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure, across multiple teams and stakeholders

• Team player and collaborator with a positive attitude and a customer-first mindset

How you will lead

• Deliver flawless go-to-market execution across all CRM communications

• Create and articulate compelling and impactful creative briefs to our creative agencies

• Responsible and accountable for ensuring that compelling story-telling, relevant content and best-in-class creative are present throughout CRM communications

• Articulate complex campaign and test requirements, closely partnering with CRM data, operations, and analytic teams to ensure proper implementation and on-time delivery

• Report out campaign performance to CRM team and business stakeholders

• Execute E2E CRM lifecycle plans that will support new business initiatives and their goals

• Work with CRM Strategy in the creation of multivariate CRM test plans developing clear hypothesis, KPIs and measurement guidance

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.