Thermo Fisher Scientific Digital Marketing Manager - Protein and Cell Analysis - Remote in San Diego, California
Digital Marketing Manager – Protein and Cell Analysis (remote)
Requisition ID: 209717BR
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/Division Specific Information
The Biosciences Division (BID ) team serves 480,000 customers with 70,000 products in 180 countries. The majority of the business comes from academic and government funded customers, with the rest of the business coming from the pharmaceutical, biotech and healthcare industries as well as from the industrial market. With more than 4,000 patents, over 770,000 scientific citations and 70,000 products, BID is grounded in science.
Location: US remote
How will you make an impact?
As the Digital Marketing Manager, you will be in a high-impact role, managing and mentoring two specialists and responsible for all digital demand gen channels within the Protein and Cell Analysis Business Unit. You will collaborate with other Marketing team members on the development of strategies that deliver outstanding customer experiences and strong business results.
What will you do?
Create and implement overarching digital strategy to optimize digital customer experience that includes marketing automation, social, search engine marketing (SEM), display and other channels that influence differentiated performance, drive lead generation and engagement/revenue
Partner with divisional digital teams to ensure timely execution and reporting of initiatives for the overall digital program
Apply marketing campaign best practices and identify opportunities to improve the customer experience across multiple channels and tactics
Use performance dashboards to measure results of digital tactics; report on these metrics regularly, and optimize assets to increase customer engagement and conversion
Build and improve audience segmentation for digital channels
Manage program spending on digital marketing activities to meet budget requirements
Partner with internal collaborators and corporate teams to fully use the company’s marketing platforms and toolsets
Develop A/B testing methods to drive data-based refinement to marketing communications
Work with internal partners to map customer journeys and influence user experience
Guide and motivate a matrixed team of dedicated and shared cross-functional SMEs to accomplish objectives
Develop the expertise of the team and guide their creation of appropriate materials to support the strategy and growth by sharing base knowledge
How will you get here?
- Bachelor’s degree in business communications, marketing, digital marketing, or related degree required
6+ years in digital marketing programs in a corporate environment
6+ years minimum preferred hands-on experience displaying proficiency in digital marketing including online advertising, programmatic display, social media, SEO and SEM programs, web merchandising and email marketing
1+ years of supervisory experience
Knowledge, Skills, Abilities
Extensive knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies
Strong analytical skills - Knowledge and use of Microsoft Power BI and Adobe Analytics or Google Analytics
Experience with Customer Funnel Mapping and UX standard methodologies
Understanding of marketing automation systems and lead scoring models to support lead generation programs
High attention to detail and an eye for engaging marketing design, branding and copywriting
Ability to build effective working relationships with colleagues inside and outside the organization
Ability to engage, coach, and enable outstanding performance within your team
Working knowledge of digital channels (SEM/SEO, programmatic display, email, social) and how to use them to drive the marketing funnel
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com (https://www.thermofisher.com/us/en/home.html) .
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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