Experience Inc. Jobs

Lead Account Planning Strategist

Employment Type: Full Time

Date Posted: 8/12/2024

Location: San Antonio, TX

Pay Range: Negotiable

Job Number: JO-2408-2468

Primary Function

The Lead Strategist position is responsible for creative strategy within the brands organization, working closely with the in-house agency and brand marketing teams.

We are seeking a creative minded, critical thinker highly experienced in Strategic Account Planning in an advertising agency or in-house agency environment, with a proven ability to engage teams and drive results independently. A thought leader with a deep understanding of people, culture, and the world, and most importantly, a desire to dig into what makes them tick. Leverages logic and excels at distilling facts and insights to create a highly impactful understanding of the target audience. This role will lead creative strategy development through the ownership of creative briefs and the provision of creative guidance for the in-house agency teams. Must have experience converting marketing strategy, business and channel goals into creative strategy and messaging and communication ecosystems for 360 advertising campaigns, while guiding and maintaining the existing brand standards/guidelines. This role requires a strategist that tells compelling brand stories that excite, inspire, and help partners see opportunities in new ways. The Lead Strategist independently champions large scale strategic efforts as assigned with little oversight, supports other strategists as needed, and conducts other strategy related duties as assigned. Must have experience independently developing creative briefs and message/communication matrices.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based in the San Antonio, TX office. Relocation assistance is not available for this position. Payrate: $85-95k.

Duties & Responsibilities

• Independently develops creative strategy for large-scale integrated projects and programs via clear yet powerful brand/enterprise creative briefs, including but not limited to message/communication matrices, and journey mapping

• Develop inspiring and timely audience profiles, insights and understanding - a critical part of creative briefs targeting suspects, new Members, existing members for initiatives within Marketing/In-house creative agency as assigned

• Communicate effectively while collaborating across creative, brand management and project management teams in support of marketing efforts and advertising campaigns

• Trusted partner to creative teams supporting them throughout creative development, including but not limited to brainstorming, creative concepting and executional development strategic guidance

• Excellent at conveying ideas, highly skilled in writing, and adept at presenting and leading meetings to senior level partners and colleagues

• Champion and bring to life unique military "understanding" in such a way that insights is a critical deliverable of the Brand and Creative Strategy team, and an inspiring focal point for creative teams with little supervision.

• Support and uphold alignment to Branding principles via creative briefs and verbal/written guidance during development

• Identify and leverage key military and cultural/societal trends that could impact creative briefs, as well as industry trends for the broader Brand & Creative Strategy team.

• Exhibits strategic thought leadership by staying ahead of trends and offering practical inspiration and recommendations

• Expert or Experience in leading social media strategy planning, full digital upper to mid funnel campaign cadence resulting in well integrated and successful executions

• Proficient in independently managing and coordinating multiple work streams and deadlines efficiently

• Leads brainstorming sessions to generate breakthrough ideas, as needed

• Develops more tactical project creative briefs, as needed.

Skills & Qualifications

• Ability to harness intuition to guide development and creative work, and interpret data to develop creative insights

• Ability to build relationships and influence the creative process

• Solid and strong presentation and communication skills

• Engaging storyteller

• Curious personality

• Proficient knowledge of the account planning and creative function/discipline and demonstrated application of knowledge, skills, and abilities towards work products required

• Knowledgeable in qualitative and quantitative research and how to leverage it in strategy development

• Knowledgeable in the creative development process and marketing principles

Education & Experience

• Bachelor's Degree required, specifically in advertising or communications or marketing

• 10+ years of related account planning or brand/creative strategy experience required, including developing creative briefs or creative strategies

• Experience working with/partnering with creative teams required

• Experience working in an advertising agency or in-house agency required

To Apply

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Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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