Experience Inc. Jobs

Marketing Strategist – Sales & Rental

Salt Lake City, UT

Job Type

Full-time

Description

The Marketing Strategist – Sales & Rental is tasked with the planning, implementation, and optimization of strategic marketing plans. As the subject matter expert for sales and rental marketing, this position drives customer acquisition and reactivation and the achievement of PINs and rental growth targets. The role partners with key stakeholders to create annual marketing plans and execute the supporting tactics. Various marketing and sales tools are employed to generate leads and effectively promote, educate, and engage audiences. The role works closely with graphic designers, copywriters, web developers, event planners, and data analysts.

Duties & Responsibilities:

• Work in partnership with business units to develop strategic marketing plans and supporting tactics. Have daily interactions and conduct monthly meetings with industry verticals to provide updates concerning the execution of the tactics and the progress toward the realization of the plans

• Develop and foster strong working relationships with Wheeler sales and rental management and sales force. Go on monthly ride-alongs with sales staff

• Build solid rapport with Cat reps and stay abreast of available Cat tools, resources, and programs

• Attend workshops and virtual and hands-on trainings to gain expertise for the products and services this role markets.

• Accountable for the achievement of performance metrics such as Customer Activation % vs Previous Year, Marketing Attribution % of units sold based on marketing generated leads

• Monitor KPIs to assess marketing strategy effectiveness and optimize efforts accordingly. Share insights and marking performance outcomes with operations working in close collaboration with Marketing Data Analyst.

• Plan, develop, and execute campaigns across all channels: web, social, email, direct mail, print publications, brochures, flyers, radio, video, inside and field sales teams etc.

• Design specials, promotions, financing offers, and product packages that incorporate voice of customer and voice of sales force

• Coordinate the production of marcom materials leveraging in-house marketing team, outside vendors, and manufacturer materials (content specialist, graphic designers, marketing agencies, content video production companies etc.)

• Equip sales team with marketing materials and sales collateral

• Internally share current offers and campaigns plus activities and successes with operational areas and customer-facing personnel using SharePoint

• Assist with other various marketing endeavors as needed

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field preferred or an equivalent combination of education and 3 to 5 years of marketing/advertising experience

• Background in or knowledge of the construction, mining and power generation industries or a deep desire and motivation to learn about them is required

• Firm understanding of B2B marketing functions for a heavy equipment dealer, including marketing strategies and tactics. Experience in product marketing and positioning is a plus.

• Experience working with graphic designers, videographers, digital agencies, media outlets, and vendors

• Familiarity with Adobe Programs including Indesign and Photoshop

• Savvy with Microsoft Office products: Word, Power Point, Excel, Outlook

• High level of vision, creativity, and ingenuity with an unwavering commitment to working safely

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)