Job Information
MYRIAD GENETICS, INC. Marketing Manager, Sales Channel - Oncology in SALT LAKE CITY, Utah
Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women's Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.
The Marketing Manager, Sales Channel is responsible for the strategy, design, and delivery of marketing tools and resources to be utilized and leveraged by the field sales team. This Manager will be responsible for engaging and empowering sales as their primary target audience. This role will lead the strategy, development, and execution of marketing-led programs that drive sales productivity and effectiveness, and customer engagement. This role will collaborate closely with sales leaders, as well as product management, enterprise training, sales enablement, and analytics to ensure the sales force is equipped with the necessary tools, resources, and training to achieve their goals.
Our ideal candidate brings passion for the pillars of our culture: collaborative, innovative, inclusive, caring, and committed. This Marketing Manager will be curious, pro-active, able to work across organizations, and driven to help shape the future of this company. At Myriad Genetics, our future is yours to create.
Key Responsibilities:
Develop and Implement Marketing-Driven Sales Channel Strategy: Create and execute a comprehensive sales channel marketing strategy that aligns with the Oncology sales business objectives, marketing strategy, and sales goals, including partnering with National Accounts team for marketing-driven strategic account and EMR integration needs
Marketing-led Training and Development: Design and deliver training programs for sales team around established marketing resources and tools, including pitch decks, sales collateral, and digital lead follow up
Content Development and Management: Oversee the organization and distribution of sales content through Seismic platform, monthly newsletter, and monthly podcast, including the creation and development of new content and techniques, ensuring it is easily accessible and up to date
Culture of Celebrating Wins: Implement and manage initiatives and execute tactics to drive sales goals. Develop a culture of excitement, winning, positivity, and collaboration between marketing and sales
Performance Metrics and Technology: Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing-led sales programs and initiatives. Oversee management of Seismic, SalesForce lead conversion, and strategic account partnerships
Collaboration and Feedback: Work closely with sales, marketing partners, clinical, and training teams to ensure a constant feedback loop across all functions and to ensure opportunity to receive feedback to continuously improve
Segmentation and Targeting: In partnership with Sr.... For full info follow application link.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.