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Who are we? Established in 2017, tru fru changed the way America snacks forever. tru fru is a Utah-based company that rapidly ascended the "permissible indulgence" space by innovating a "better-for-you" 100% real fruit immersed in premium chocolate indulgence to retail outlets nationwide. Winning consecutive most innovative product awards at Sweets and Snacks in 2019, 2021, 2022, and 2023 while climbing the snack industry velocity charts at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on an exciting mission to build a fruit forward snacking legacy around an incredible product line with truly remarkable people to create something special for generations to come!

What you'll do.... As the Category Strategy and Insights Manager (CSIM) you will co-lead the category vision at Tru Fru in partnership with the Strategic Demand Leader. The CSIM is a category management thought leader and responsible for all data, insights, and storytelling related to MAPS. This role involves extracting data, building reports and dashboards, database management, facilitating custom research projects, and developing presentations for internal and external stakeholders.

As the CSIM you will leverage our broker partners for deliverables and manage insights platforms such as Circana and Numerator. You should be an expert in analytics, storytelling, and offer fact-based recommendations to drive sales objectives. Lead MAPS Strategy through Data and Insights: * Merchandising: * Analyze customer-specific display and promotional activities to understand efficiency and effectiveness of spend and impact to baseline sales * Assist the sales org in promo planning based on historical data and seasonality * Assortment: * Create national and customer-specific line review decks to grow distribution and gain acceptance on key initiatives * Update SKU Priority List with portfolio changes in collaboration with Brand Marketing and the Strategic Demand Leader * Create a SKU Rationalization tool to assist in identifying market voids and competitive delete recommendations * Pricing: * Track Tru Fru and competitive market pricing * Callout any price comping and hot pricing that may impact the market * Shelving: * Own Perfect Store initiative, aisle flow, and planogram recommendations; driving thought leadership with customers * Work with consultants on CDT and P2P development to share out with the organization * Collaborate with the global category insights team to gain and share insights that shape Tru Fru's shelving principles * Develop national and customer-specific shelving recommendations utilizing our broker partner to create POG visuals in software programs like JDA * Use space-to-sales and fair-share analysis to sell-in additional space at customers Data, Tools, and Reporting: * Manage Tru Fru databases and custom hierarchies in Nielsen, Circana, SPINS, and Numerator * Create and update tools and reports on a weekly and quad-week basis * Proactively identify key knowledge gaps and develop a suite of tools to strengthen the selling and decision-making process at Tru Fru * Leverage syndicated, panel, and shipment data to update distribution, shelving, promo, new item, and pricing trackers Internal... For full info follow application link.

At Trü Frü we are committed to an inclusive workplace where diversity in all its forms is championed. TRÜ FRÜ is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. I f you require special accommodation, please let us know.