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Nelnet Team Lead – Marketing Automation – NBS in Salem, Oregon

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

The Team Lead for Marketing Automation supervises a team of Marketing Automation Specialists, which includes daily oversight, coaching, direction, training, and performance management. In addition, this position is responsible for the operation of the automated marketing platform (Salesforce Pardot), including building and supporting standard programs, such as email communications, lead capture, lead nurturing, and integration with CRM. The Team Lead works with Marketing Managers, the Content Strategist, and Creative Team to implement marketing automation best practices and executes marketing campaigns and client communications. This position also supports the onboarding and training of new team members onto the platform as needed.


  1. Interview, hire, and ensure proper onboarding and training of new team members.

  2. Hold team members accountable to a high standard of attendance, performance, behavior, and policy adherence.

  3. Review performance, coach, and develop team members to promote growth and overall performance improvement.

  4. Conduct periodic team meetings to communicate information to team members and provide an avenue for team members to communicate ideas.

  5. Set and track individual and team goals.

  6. Work with Marketing Team and business stakeholders to plan, build and execute email communications, marketing automation campaigns, and nurture programs in a flexible and timely manner that meets business objectives.

  7. Monitor, analyze and report on critical metrics, including email marketing results and engagement, through the customer journey.

  8. Implement best practices for outbound and inbound marketing, content marketing, lead scoring, lead nurturing and data hygiene.

  9. Document processes, including workflow and QA testing, to improve efficiency and reduce risk of human error.

  10. Support the implementation of test strategies, including AB multi-variant testing, to drive qualified traffic and revenue-building activities, ensuring maximum profitability.

  11. Understand and maintain responsive email and landing page templates that meet standards and are cross-browser compatible.

  12. Build and send emails including layout, design, content, messaging, review and segmentation, and list management.

  13. Work with corporate email team to understand and implement best practices for deliverability, sender reputation, as well as CANSPAM and other regulatory procedures.

  14. Work with creative and digital teams to update and/or develop templates and workflows as needed.

  15. Provide training and documentation for new and existing users.

Salary Range - $60,000 - $90,000


Bachelor’s Degree or equivalent (Marketing or Advertising preferred).


  1. 3-5 years marketing experience, specifically working with a marketing automation or email delivery platform.

  2. Marketing automation or email delivery experience.


  1. Effective leadership skills.

  2. Ability to identify problems, determine possible solutions, and actively work to resolve issues by focusing on listening and understanding.

  3. Excellent coaching and development skills to actively assist and support team members in building their skills and abilities.

  4. Ability to model professional and proactive behavior in order to lead by example and set standards for behavior within the team.

  5. Intermediate knowledge of HTML and CSS.

  6. High level of verbal and written communication skills.

  7. Strong organization and analytical skills.

  8. Attention to detail.

  9. Ability to perform a high volume of tasks in high pressure environment.

  10. Wide degree of creativity.

  11. Quick to learn and strong problem-solving skills.

  12. Excellent customer service skills.

  13. Ability to work independently or in a group.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK (http://nelnetinc.com/careers/benefits/) .

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net .

Nelnet is a Drug Free and Tobacco Free Workplace.

You may know Nelnet as the nation’s largest student loan servicer – but we do more than that. A lot more. We’re also a professional services company, consumer loan originator and servicer, payment processor, renewable energy innovator, and K-12 and higher education expert (and that’s just a shortlist). For over 40 years, we’ve been serving our customers, associates, and communities to make dreams possible.

EEO Info (https://nelnetinc.com/wp-content/uploads/EEO-poster.pdf) | EEO Letter (https://nelnetinc.com/wp-content/uploads/EEO-Jeffs-Letter.pdf) | EPPA Info (https://nelnetinc.com/wp-content/uploads/Employee-Polygraph-Protection-Act-Poster.pdf) | FMLA Info (https://nelnetinc.com/wp-content/uploads/FMLA-Leave.pdf)