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Proofpoint Senior Marketing Programs Manager in Sacramento, California

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Role

Proofpoint is looking for a Senior Marketing Programs Manager to join our email marketing team. This person will work cross functionally with the marketing campaigns team and other internal stakeholders to plan and execute email campaigns, as well as report on results and pipeline influence. We want someone who is passionate about getting the right message to the right person at the right time to take an active role in email strategy and promote best practices across all teams.

The ideal candidate should have 7+ years of dedicated experience managing email programs in Marketo.

Your day-to-day

· Collaborate on high level strategy for the email marketing channel including overall calendar, campaign design, audience segmentation, AB testing, response forecasting, and KPI/pipeline reporting

· Planning and execution against quarterly goals, working closely with marketing campaigns team and other stakeholders

· Provide input on email content, reviewing all content before it goes out for consistency and ensuring the copy meets best practices around CTAs and landing pages

· Develop and maintain nurture programs by solution interest and vertical, incorporating advanced elements such as direct mail and triggered sends into the streams

· Own a library of Marketo email templates and work with an agency for periodic refreshes

· Lead database segmentation and maintain clean lists for targeted sends

· Conduct regular audits of database health and email deliverability rates

· Ensure we meet CAN-SPAM, CASL and other email regulations

· Marketo, Salesforce, and PowerBI reporting for email & nurture channels, looking beyond open/click performance metrics to overall database engagement and pipeline influence

What you bring to the team

· 7+ years of hands-on email and nurture marketing experience in Marketo, ideally to B2B audiences

· Strong knowledge of anti-spam guidelines and email deliverability/reputation monitoring

· Strong project management, communication and creative skills, with a good attention to detail

· Highly results-driven, with an ability to think strategically and get things done quickly

#LI-KE #LI-Remote

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

If you are a Colorado Resident:

Proofpoint carefully considers a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary.

The hiring range for this position is typically:

94,080.00 - 134,400.00 USD

Actual offer will be based on the individual candidate. Bonus, commission, and/or equity may be eligible for this position.

Additional benefits for this position can be found at https://pfptbenefits.com.

This statement is being provided in accordance with the Colorado Pay and Benefit Disclosure requirements of sb19-968.

At Proofpoint, our people – and the diversity of their lived experiences and backgrounds, thinking and perspectives, and work skills and experiences – are the driving force behind much of our success.

We hire the most innovative talent in the world to help defend our customers’ sensitive data and intellectual property from threat actors and malicious or careless employees.

Cyberattacks on critical infrastructure could threaten access to energy, water, transportation, health care, banking accounts and financial information, and other essential goods and services which is why our employees work every day to deliver world-class cyber resilience to approximately 8,000 enterprise customers around the world.

We embrace and foster the diversity of our team members, customers, stakeholders and consumers. Everyone is valued and appreciated for their unique backgrounds, experiences, thoughts and talents, all of which contributes to the growth and sustainability of our business.

At Proofpoint, we have a passion for protecting people, data, and brands from today’s advanced threats and compliance risks. We hire the best people in the business to:

  • Build and enhance our proven security platform

  • Blend innovation and speed in a constantly evolving cloud architecture

  • Analyze new threats and offer deep insight through data-driven intel

  • Collaborate with customers to help solve their toughest security challenges

We are singularly devoted to helping our customers protect what matters most. That’s why we’re a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.