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The Coordinator, Marketing & Communications supports marketing and communications for a designated LifePoint facility. The Coordinator is responsible for implementing marketing and communications strategies for one market, working collaboratively with all departments to ensure all advertisements, communications, collateral materials accurately reflect and support LifePoint brand and message expectations. The Coordinator has a dotted line reporting relationship to the HSC Marketing and Communications teams.

Essential Functions:

To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.Implement strategic marketing and communication plans, including:• Website and social media;• Internal communications (employees and physicians);• Public relations/earned media;• Coordination/engagement in community events; and• Management of Function Point and Spark portal; and any other designated support softwareServe as connection to Director or Division Director for advertising priorities/needs (traditional and digital)Serve as on-site representation of marketing and communications in meetings, as neededGenerate content for internal and external publications, press releases, collateral, social media, websites, and advertising as neededEdit internal and external marketing and communications materials and ensuring consistency of message and brand identityLead community engagement initiatives, planning and/or attending community events on behalf of the market including on nights and weekendsSupport the HSC Communications and Marketing Departments on additional projects and tasks as neededProactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiativesRegular and reliable attendancePerform other duties as assignedServes as liaison to CEO in communication, building relationships both internally and externally.

Minimum EducationBachelor's Degree (Journalism, Communications, Marketing, Public Relations or related field) required..

Required SkillsRequires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action.Experience with the development and implementation of marketing and communication plans aligned with strategic initiativesStrong business acumen, creativity and critical thinking skills.Proven experience in planning and organization of special community eventsEffective public relations skills including interaction with the public, press, TV, radioAbility to develop conceptual idea/program through implementation.Poised under pressure with ability to handle competing priorities.Health care experience within a matrix organization is preferredStrong written and verbal skills, and well versed with public presentations.Effective in a dynamic environment with various simultaneous demands.Set workable marketing framework consistent with organizational and business priorities.Experience in health care working within a matrix organization is preferredContinuous learner who seeks higher degree of professional excellence Proficiency in Microsoft Office products with emphasis on PowerPoint and Word required. Proficiency in desktop publishing (InDesign, Photoshop, Publisher) or graphic software preferred. Strong organizational, interpersonal, oral and written communication skills required. Ability to communicate effectively and work collaboratively with others. Must be flexible and have ability to successfully handle multiple projects simultaneously with little oversight.Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

Minimum Work ExperienceMinimum 1 year of related experience in marketing, communication (media,advertising) highly preferredHealthcare experience a plus.

Benefits - Wide range of benefits options! Here at Rutherford Regional, you choose your own Medical, Dental, and Vision plans from a variety of competitive options that give you the coverage that best fits your needs. * HSA

• 401(K) retirement plan contributions

• Generous Paid Time Off

• Accident & Critical Illness Insurance

• Prescription Assistance with OptumRx

• Income protection programs for the entire family such as life insurance, Short/Long-term Disability, and Identity Theft.

• Employee Assistance program at no cost to you to provide emotional, legal, financial, and daily life support for your entire household. Services are available 24 hrs. a day, 7 days a week.

• Free travel and entertainment discount program to ensure you enjoy your time away from work.

Why join our team? We are dedicated to providing patients with a full range of services to meet their healthcare needs, and we believe our employees are our most valuable assets in accomplishing this goal. Rutherford Regional is growing its team of dedicated health care professionals. If you are looking to start a /career that cares/, are passionate about changing lives, and ready to work in a supportive environment in a close-knit community, apply today!

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran

Job: *Marketing/Communications/Sales

Organization: **

Title: Coordinator, Marketing & Communications

Location: NC-Rutherfordton

Requisition ID: 7462-8685