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Ferring Pharmaceuticals Inc Marketing Analyst Operations and Analytics in Roseville, Minnesota

Job Description: As a privately-owned biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our 'people first' philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world's oldest enemy: disease. Ferring US is Great Places to Work Certified. Earning this certification means that Ferring US is one of the best companies to work for in the country. Our people are at the core of what makes Ferring a great place to work. Putting people first, strengthening our workplace culture, and ensuring that it is a safe, equitable, and welcoming place to work is a priority at Ferring, and it always will be. Ferring + you At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. From working hours that respect your lifestyle, a culture that is welcoming and equitable, and the chance to work with the industry's most impressive people, these are just some of the ways we live our "People First" philosophy Summary: As a Marketing Analyst - Operations and Analytics at Rebiotix's Stool Donor Program, you will play a crucial role in optimizing marketing operations and driving data-driven decision-making. Your expertise in CRM/SFDC systems, proficiency in analytical tools, and strong business acumen will contribute to the success of our marketing strategies. The marketing analyst will be responsible for the measurement of all marketing initiatives for effectiveness and efficiency. The associate will be key player in improving data transparency, communications, and cross-functional alignment to drive donor program growth. Responsibilities: Marketing Operations: Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives. Manage technical aspects of key marketing systems including CRM system, ensuring accurate and up-to-date customer data. Monitor lead generation, tracking, and distribution processes, optimizing lead flow efficiency. Monitor Donor Engagement, donations and assess effectiveness of activities to improve them Support the development and implementation of marketing automation workflows to enhance customer engagement and retention. Establish and maintain scalable processes that ensure best practices in campaign and lead management. Data Analysis and Insights: Utilize analytical tools (e.g., Google Analytics) to analyze website traffic, user behavior, and campaign performance. Proactively explores marketing, operational and donation data to find trends, discover actionable insights and define KPI, contributing to data-driven decision-making. Develop and maintain regular reports and dashboards to visualize key performance metrics for stakeholders Performance Measurement: Assist in definitions KPIs and performance benchmarks for marketing campaigns and initiatives. Track and report on the effectiveness of marketing strategies, providing insights for continuous improvement for both current and new donors. Collaborate with the marketing team and outside agency to conduct A/B tests and experiments, optimizing campaign performance. Requirements: Bachelor's degree in Marketing, Business, Analytics, or a related field Proficiency in Customer Relationship Management (CRM) systems, preferably Salesforce Health and Marketing Cloud Demonstrable experience with marketing automation systems Strong analytical skills and experience with data visualization tools (e.g., Power BI) Familiarity with anal tical tools such as Google Analytics Excellent proficiency in Microsoft Excel for data manipulation and analysis. Ability to interpret complex data sets and translate insights into actionable recommendations. Strong communication skills with the ability to present findings to both technical and non-technical stakeholders. Detail-oriented mindset with exceptional organizational and interpersonal skills. Ability to work effectively in a fast-paced and collaborative team environment. Join our team and your voice will be heard, and your contributions will be valued. If you love to come up with new ways to make a positive difference and see them through, you will fit right in. We are proud to be an Affirmative Action/Equal Opportunity Employer (including Disability/Protected Veterans). We maintain a drug-free workplace and perform pre-employment substance abuse testing. Ferring offers a competitive total compensation package inclusive of but not limited to the following benefits: medical, dental, vision, 401(k), vacation policy, paid holidays, sick days, paid maternity/paternity leave, tuition reimbursement, flexible savings accounts, short-term disability, long-term disability, life and AD&D insurance Location:Roseville, Minnesota We are proud to be an Affirmative Action/EEO Employer. EOE Minorities/Females/Protected Veterans/Disabled