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The Digital Marketing & CRM manager is accountable for the digital strategy, performance of the online campaigns, the development of the digital assets and the CRM activities of the affiliate.

Main tasks include:

• Build digital and CRM strategy for ANI brands (both Retail and Reimbursed business)

• Launch, monitor and optimize the company Digital Advertising campaigns (e.g. Google and Social Media) through the support and coordination of Media Agency account

• Manage media budget with ROI mindset

• Track and analyse campaign performances to improve online advertising efficiency

• Support in identifying solutions and make recommendations to improve channel effectiveness

• Suggest and develop creative effective digital assets, liaising with the agencies as well as internal brand team

• Work closely with the commercial eCommerce key account, providing guidance on how to maximize ROAS and digital assets

• Build, develop and champion CRM strategy, ensuring buy-in from all business stakeholders

• Manage the relationships with media agencies

• Act in full coherence with the local law, Abbott policies and proactively respecting legal and OEC procedures

Knowledge and Experience:

• Proven experience in Digital Roles within the FMCG or Pharma Industry (3-5 years)

• Previous experience in a media agency is considered a plus (experience with FMCG or Consumer Health business are preferable but not necessary)

• Deep knowledge of web design and web analytics software

• Experience with Google Campaign Manager and Meta Ads platform

• Experience in data analysis and reporting (confident in using Google Analytics)

• Google Ads certification (Search or Display) is strongly preferred

• Knowledge of Amazon Advertising platform is strongly preferred

• Knowledge of Salesforce Marketing Cloud is considered a plus

• Analytical and data driven mindset with the ability to translate data into commercially actionable plans

• Excellent knowledge of Power Point and Excel

• Curious to understand the emerging technology and how it can contribute to our success

• High learning agility (mental, results, change and people agility as well as leadership ability)

• Strong skills in prioritization and execution

• Fluent in English

• Teamwork mindset

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com