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Rochester Institute of Technology Marketing & Recruitment Manager in Rochester, New York


Position Title:

Marketing & Recruitment Manager


GIS Sustainability

Job Responsibilities:


  • Responsible for the conceptual direction of institute marketing, branding, photography, and publications.

  • Lead the development of marketing materials across media, print, web, and video.

  • Manage the strategic positioning framework of the Institute and ensure its application to both marketing and recruiting activities.

  • Research competitor marketing tactics and ensure the institute’s strategy is competitive in the space

  • Conceptualize and execute multi-channel advertising campaigns to promote degree programs.

  • Responsible for planning, evaluating, and reporting on goals and long-range marketing strategies.


  • Supervise and manage degree program content on the institute website, email, and social media.

  • Answer phone calls and emails from prospective students to provide information about the institute and its degree programs.

  • Coordinate and hold information sessions and assigned visits for prospective students in collaboration with enrollment leadership and program directors.

  • Work with RIT’s enrollment team to ensure the smooth transitioning of prospects to submitted applicants.


  • Represent GIS at student recruitment and other marketing events.

  • Assist in the solicitation and finalization of marketing materials across media, print, web, and video.

  • Research competitor programs and lead discussions with enrollment leadership and program directors to identify ways to make the institute’s programs more competitive to prospective students.

Manage a marketing budget and prioritize spending as necessary.

FLSA Category:


Requisition Number:



Golisano Institute for Sustainability

Required Application Documents:

Cover Letter, Curriculum Vitae or Resume

Employment Category:


Additional Details:

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Required Minimum Education Level:


How To Apply:

In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :


Required Qualifications:

  • Three (3) or more years of experience working in a professional marketing and/or recruiting capacity.

  • Bachelor’s degree in marketing, new media, journalism, communications or related field

  • Fluency with a variety of technology media, including audio, video, mass email, and web.

  • Ability to collect, interpret, and use data to effectively inform and target recruitment effort.

  • Experience with website analytics tools such as Google Analytics, among other tools/platforms.

  • Ability to represent the institute with a high degree of professionalism.

  • Excellent interpersonal skills, with the ability to make connections and build relationships quickly.

Preferred Qualifications:

  • 1+ year of experience in college/university admissions and/or enrollment management is highly desired.

  • Experience in marketing strategy, advertising campaign development, web development, and email automation is a plus.

Department/College Description:

The Golisano Institute for Sustainability (GIS) at Rochester Institute of Technology is a leader in sustainability education and research. The Institute is currently staffed by seven academic faculty, seven research faculty, and over 60 professional staff scientists, engineers and administrative support personnel. Degrees offered include Master of Architecture, M.S. in Sustainable Systems, and Ph.D. in Sustainability. These programs are led by multidisciplinary faculty who collaborate with organizations locally, nationally, and internationally to create solutions to complex sustainability challenges. GIS also recognizes and is committed to the value of a diverse graduate student community, with strong recruitment and enrollment of female and underrepresented students. The flagship of GIS is the LEED platinum-certified Sustainability Hall, a $38 million, 84,000 ft2 facility dedicated to the GIS academic mission. The building serves as a center for sustainability research, technology transfer, education and outreach, and provides a state-of-the-art showcase for green construction and design. It incorporates a “smart” microgrid and a variety of sustainable technologies, including a 400 kW phosphoric acid fuel cell, 40 kW photovoltaic array, geothermal wells, and a green roof with rainwater harvesting. Additional information can be found at https://www.rit.edu/sustainabilityinstitute/ .



What do we believe at RIT?:

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/fa/humanresources/sites/rit.edu.fa.humanresources/files/docs/Benefits_at_a_Glance.pdf) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Work Location:

Henrietta Campus — 100%

Job Summary:

The Golisano Institute for Sustainability at Rochester Institute of Technology has a job opening for a Marketing and Recruitment Manager. The institute is home to three graduate degree programs: a MS in Sustainable Systems, a Ph.D. in Sustainability, and a Master of Architecture. Graduating about 30 students a year in high-impact, niche fields, our mission is to further innovation in sustainability to solve complex problems around the globe that require systems-based thinking. Through our degree programs, we develop students to become transformative agents of change within industry, government, academia, and the nonprofit sector.

Reporting to the institute director, the Marketing and Recruitment Manager will work collaboratively with RIT’s enrollment and marketing teams to promote the institute and its programs to prospective students. The Marketing and Recruitment Manager will support student recruitment efforts and carry out marketing and recruitment activities to assist, guide, and nurture prospective students from interest to completing an admission application. This position provides important insights and recommendations, based on recruitment data and experience, for achieving the annual enrollment goals.

Hourly/Salary Minimum:


Hourly/Salary Maximum: