Job Information
Rochester Institute of Technology Digital Marketing & Communication Specialist in Rochester, New York
8895BR
Position Title:
Digital Marketing & Communication Specialist
Organization:
F&A Marketing and Communications
Job Responsibilities:
• Create and manage compelling, high-quality, engaging content that informs, educates, or encourages engagement with products and services. Manage a calendar for digital platforms, including social media and websites. Adhere to the university’s visual and editorial guidelines to maintain the integrity of RIT’s branding; proofread copy and review work before submission; stay abreast of the latest marketing trends, experiment with the application of trends to engage and expand the audience; and ability to interpret critical metrics collected to share with the team to make data-driven decisions.
• Meet and collaborate with partners to gain awareness and develop solutions; participate through on-site visits to collect and capture information and assets required for project completion. Research and identify content opportunities to grow key audiences and build awareness of departments and programs.
• Work in collaboration with others using marketing principles to produce and implement digital marketing tactics. Articulate and present concepts and ideas through outlines or sketches, incorporate constructive feedback with intention, and manage projects; monitor project progress to adhere to deadlines, project goals and objectives.
• Supervise, hire, and manage a team of student employees who develop social media content and serve as brand ambassadors.
• Collect, monitor, and analyze data on websites, business listings, and social media; apply insights and make recommendations that align with the marketing strategies. Monitor user engagement and actively listen to conversations across channels; respond to customers as needed or escalate/delegate as appropriate. Manage and update a dashboard to track the performance of marketing activities.
• Provide communication support, such as writing copy, creating content, and gathering analytics. Coordinate the distribution of content through various communication channels.
• Engage in team development, meetings, project reviews, and ideation sessions by generating ideas and providing intentional feedback based on marketing principals.
• Perform other duties as assigned.
FLSA Category:
Non-exempt
Requisition Number:
8895BR
College/Division:
Finance & Administration
Required Application Documents:
Cover Letter, Curriculum Vitae or Resume, List of References
Employment Category:
Fulltime
Additional Details:
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Required Minimum Education Level:
Bachelors or Equivalent Experience
How To Apply:
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :
116H
Required Qualifications:
Bachelor’s degree or equivalent experience in journalism, marketing, advertising, business management, communication or related field
2-3 years’ experience in marketing, advertising and/or related field
Outstanding written and verbal communication skills in the English language, including spelling, grammar, and creative writing
Possess a deep understanding of a diverse community and a demonstrated commitment to principles of diversity, equity, inclusion, and cross-cultural topics.
Basic creative skills for social media content development, including design, photography, and videography.
Operate video and photo editing programs for social media
Project management skills and the ability to effectively manage multiple competing priorities
Team-oriented, flexible, and customer-service orientation
Ability to ideate and collaborate; work well with others
Ability to listen, interpret requests, gather feedback and deliver solutions the intended to reflect intended purpose
Demonstrate time management skills and be deadline-oriented
Keen attention to detail and information accuracy
Critical thinking and problem-solving skills
Experience executing social media content and managing a social media calendar
Ability to work on multiple projects at a time
Preferred Qualifications:
Background in marketing strategy
Background in data analytics
Google Analytics
Proficiency using marketing and social principles
Ability to manage competing projects
Excellent knowledge of social media marketing and Google products
Articulate decisions with foundational marketing and communication principles
Awareness of the ever-changing algorithms of search engines and social media platforms
Track tasks and assignments using project management software
Ability to collect, dissect, and report social media metrics
Proficient in market research of trends, best practices, and technology in social media, digital engagement, content creation and marketing
Department/College Description:
The Finance and Administration division creates and delivers innovative and cost-effective solutions to the RIT community. The marketing team is a highly collaborative and vibrant department that provides leadership for and manages the marketing, design, and communication efforts for the Finance and Administration division. We work in collaboration with and integrate with various divisions and colleges across the university.
Shift:
Day
What do we believe at RIT?:
Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.
As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/fa/humanresources/sites/rit.edu.fa.humanresources/files/docs/Benefits_at_a_Glance.pdf) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).
Work Location:
Hybrid — Remote/On-campus
Job Summary:
The Finance & Administration marketing department seeks a digital marketing and communication specialist to execute digital marketing initiatives. The digital marketing and communication specialist will serve as the content manager for digital platforms, including social media, websites, direct email messaging, and internal portals. Vital components of this role are ensuring brand guidelines and executing marketing campaign tasks, tracking and reporting performance, writing copy, and conceptualizing ideas. Responsible for managing social media platforms within the division, this role will utilize management tools, coordinate content calendars, curate content, expand collaborations with university-wide initiatives, and track analytics to tell insightful stories.
The digital marketing and communication specialist will work in a highly collaborative environment and responsibilities include story discovery and development, copywriting, event management, market research, and data analysis to determine if marketing tactics are successful. This individual should be a champion storyteller, with the ability to share compelling narratives to communicate a message, experience, or an idea, motivating customers to engage with the brand. The individual will be encouraged to generate new ideas that will continue to elevate the customer experience. The role requires excellent writing skills, the ability to collect, compile and distill complex data, and a high level of comfort facilitating collaboration with employees and customers.
The digital marketing and communication specialist will work under the direct supervision of the assistant director of marketing and support the Finance and Administration division.
Hourly/Salary Minimum:
18
Hourly/Salary Maximum:
30