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Wolters Kluwer Marketing Manager, Product Marketing in Riverwoods, Illinois

Summary:

Responsible for the design, development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May direct the work of other staff members. May also be responsible for developing marketing forecasts, estimating costs, preparing pricing studies, and/or managing program/project budgets.

The Product Marketing Manager (PMM) demonstrates deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategy. As a PMM at Wolters Kluwer Tax & Accounting North America, you must have an expert understanding of the product’s buying audiences and needs and often act as a subject matter expert (SME) who transfers knowledge about markets, buyers and product across Marketing and Sales functions.

The PMM will work in concert with the Product Management team to analyze market conditions, the competitive landscape, customer needs and Wolters Kluwer Tax & Accounting North America solution capabilities and develop go-to-market plans that differentiate our products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications. The role will work closely with Product Management, Strategic Marketing and Sales to deliver accelerated growth for specific customer segments.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Leads marketing activities and strategic initiatives while partnering closely with Product Management and Strategic Marketing teams to define marketing strategies that drive high-impact campaigns and product messaging that sets our products apart from others in the market.

  • Leads the process of creating a product marketing launch plan partnering with stakeholders to gather input and buy-in.

  • Communicates the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.

  • Creates and coordinates marketing content for assigned products to help build customer and sales knowledge, grow engagement and build competitive differentiation.

  • Develops product marketing materials that support segment goals by synthesizing market data, input from product management, sales and segment and translating that into a focused plan that supports general segment needs.

  • Works closely with Strategic Marketing and Communication teams to develop a plan to launch and build awareness for products throughout the year including industry awards, web copy, social media content to support segment marketing campaigns. Testing and analyzing/applying results, actively managing prioritizations, and influencing others.

  • Understands the competitive landscape and obtain insights into customers’ usage of current products, including participating in win/loss interviews and sales data.

  • Aligns and adjusts product marketing plans by consistently looking for best practices and seeking market data on key trends.

  • Maintains a standard set of product marketing collateral with excellence.

  • Manages product marketing launches and other complex projects end-to-end.

  • Leads excellent communication with the Product Management, Sales and Service Teams, including weekly meetings, documenting progress on key initiatives, creating and delivering outstanding presentations.

OTHER DUTIES

  • Performs other duties as assigned by supervisor.

JOB QUALIFICATIONS

Education: Bachelor’s degree or equivalent related experience.

Required Experience:

  • 7+ years of experience in product management, product marketing, or other marketing role/s including:

  • Experience bringing new products to market.

  • Previous experience and ability to manage projects involving cross-functional teams.

  • Experience with the full marketing mix, including digital and traditional channels, and an ability to design a marketing plan that effectively reaches our buyers through these channels.

  • Experience developing strategies for creating pipeline for new offerings as well as create up sell and cross-sell paths

  • Previous experience and poise in creating and delivering effective PowerPoint presentations for senior leadership.

  • Proven success creating & executing clear value propositions and messaging

Preferred Experience, Knowledge, Skills and Abilities:

  • Pragmatic Marketing training preferred.

  • B2B Marketing experience preferred.

  • Digital Marketing knowledge preferred.

  • Experience in Tax & Accounting industry desirable.

  • Excellent quantitative/analytical skills.

  • Excellent time management, decision making and organization skills.

  • Flexible, self-starter, analytical, creative, and entrepreneurial team player who thrives in a fast-paced environment.

  • Excellent oral, written, presentation and interpersonal communication skills.

  • Working knowledge of Salesforce or CRM

  • Proficiency in Microsoft Suite office

Travel Requirements:

  • Up to 15% domestic travel required, primarily air travel.

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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