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Robert Half Digital Marketing Manager in Reston, Virginia

Description

A Robert Half client in Herndon, VA is seeking a dynamic Digital Marketing Manager to drive their online presence and e-commerce growth. As a key member of their team, you'll be responsible for developing and executing strategies to optimize their website, attract customers, and generate demand.

Key Responsibilities:

  • Website Optimization: Enhance website performance, user experience, and conversion rates to drive sales.

  • E-commerce Campaigns: Develop and execute effective digital marketing campaigns to boost online sales.

  • Demand Generation: Create and implement strategies to generate leads, nurture prospects, and support sales pipeline growth.

  • SEO/SEM: Optimize website for search engines and manage paid advertising campaigns.

  • Conversion Rate Optimization: Analyze website data to identify opportunities for improvement and implement CRO strategies.

  • Content Strategy: Collaborate with content teams to create engaging and SEO-optimized content.

  • Analytics: Utilize analytics tools to track performance, measure KPIs, and make data-driven decisions.

  • Budget Management: Effectively manage digital marketing budgets to maximize ROI.

  • Cross-functional Collaboration: Work closely with various teams to align digital initiatives with business objectives.

  • E-commerce Platform Management: Oversee the operation and optimization of our e-commerce platform.

    Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • 5+ years of experience in digital marketing, with a focus on website management, e-commerce, and demand generation.

  • Strong expertise in website analytics, SEO, SEM, CRO, and proficiency with digital marketing tools.

  • Excellent analytical skills, problem-solving abilities, and data-driven decision-making.

  • Strong leadership and project management skills.

  • Excellent communication and interpersonal skills.

Preferred Qualifications:

  • Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).

  • Certifications in digital marketing, Google Analytics, or related areas.

  • Knowledge of HTML/CSS and experience with website CMS platforms.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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