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IBM Senior Product Marketing Manager, Platform as a Service, IBM Cloud in Research Triangle Park, North Carolina


At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

IBM Cloud is looking for a Senior Product Marketing Manager to lead Product Marketing efforts for world of Cloud native, Platform as a Service (PaaS) in order to help achieve market growth and revenue objectives. Do the topics of Serverless, Cloud anywhere, Cloud Databases, Open Source technologies excite you? Are you a Marketer with a passion for Cloud/open source/emerging technologies OR are a developer/developer advocate with a passion for messaging? Then this role is for you.

For products including IBM Cloud Satellite, IBM Cloud Code Engine, you will support and drive the marketing plan, product messaging and positioning, definition of the target persona and the narrative to support fast paced Organic, digital demand generation and customer marketing actions, including with strategic partners. You will take a hands-on, data-based and an Agile approach to collaborate and achieve results.

As a Senior Product Marketing Manager, you must be self-motivated, must have demonstrated excellent leadership, collaboration and business acumen, and must have a good understand of marketing as well as the B2B industry overall.

Responsibilities Include:

  • Represent the voice of the customer, advocating a point of view that serves their needs and differentiates our offerings.

  • Quantify and segment the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition

  • Understand the personas (buyer, influencer, user) of a buying cohort.

  • Articulate IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describe how solution attributes deliver desired outcomes.

  • Activate the marketing team members to bring the point of view to life with meaningful campaigns.

  • Collaborate closely with 'Organic' team, Digital Campaign team, Customer marketing team, other Product Marketing Managers, Product Managers (aka Offering Managers)

  • Source the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs.

  • Review offering NPS score and win-loss analysis regularly to improve offering experience.

If you are hired into a Colorado work location, the anticipated compensation range for the position $96,000-$183,000 is based on a full-time schedule. Your ultimate compensation may vary depending on your job-related skills and experience. For part time roles, the compensation will be adjusted appropriately.

Required Technical and Professional Expertise

  • Knowledge of Cloud native and Platform as a Service technologies; Hands on development experience preferred

  • 10+ years of experience in the Technology industry, across one or more of these key areas: Marketing, Customer facing roles like Sales, pre-Sales, deployment, architecting

  • Self-starter, who works with various stakeholders and build solution, without much supervision

  • Demonstrated ability to understand the complex topic of cloud and simplify messaging

  • Ability to deal with ambiguity and with a bias for action

  • Assimilate available data, including Market data and anecdotal information to drive solutions

  • Work well within matrixed organization and Collaborates with multiple stakeholders who may/may not have the same common objectives, and get work done

Preferred Technical and Professional Expertise

  • See required professional and technical expertise above

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

*Well-being programs to support mental and physical health.

*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

*Select educational reimbursement opportunities.

*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

*Giving and volunteer programs to benefit charitable organizations and local communities.

*Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.