Job Information
Lumeris Product Marketing, Vice President in Remote, United States
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Position:
Product Marketing, Vice President
Position Summary:
Responsible for developing and executing a comprehensive product marketing strategy that supports the growth and expansion of our value-based care offerings. Works cross-functionally and will be accountable for impacting solution messaging, pricing, positioning, and the go to market strategy. Acts as a strategic thinker who can quickly turn strategy into execution tactics to deliver with speed and with demonstrable results.
Job Description:
Primary Responsibilities:
Develops, implements, and manages an overall product marketing strategy that aligns with the Lumeris goals and objectives.
Collaborates with cross functional team to identify and position key features and benefits, and of the Lumeris value-based care enablement platform
Creates compelling messaging frameworks consistent with the top line company narrative
Oversees market intelligence platform, conducts market research and analysis to identify trends, unmet needs, and opportunities in value-based care.
Develops buyer personas and targeted messaging that resonates with key decision-makers and influencers in the market.
Create highly differentiated go-to-market strategy with key stakeholders and manages solution launches and go-to-market programs to drive demand, increase adoption and market share.
Prepares and delivers compelling presentations for customers, prospects, and partners.
Oversees the creation and management of product marketing presentations and collateral, such as sales sheets, solution briefs, whitepapers, case studies, and webinars.
Partners with product management to evolve our solution portfolio processes
Partners with Offerings team to develop packaging and pricing around Risk-Based Medicare and ACO Programs
Develops holistic packaging of solution portfolio and risk based offerings to clearly present Lumeris capabilities and differentiation in market.
Works with sales teams to create a compelling value proposition and sales enablement tools.
Maintains a deep understanding of industry trends to inform product roadmaps and pricing strategies.
Collaborates with the marketing team to develop and execute integrated marketing campaigns that generate leads and support sales goals.
Qualifications:
Bachelor's degree in Marketing, Business, or related field
15+ years of experience in product marketing or related roles in healthcare or technology industry or the knowledge, skills, and abilities to succeed in the role
Expert knowledge and understanding of healthcare industry, especially in value-based care
Excellent knowledge and understanding of Medicare Advantage
Proven experience creating successful product marketing strategies and executing in a high-growth and fast-paced environment
Demonstrated experience in developing and launching end-to-end B2B marketing programs with focus on demand generation and sales enablement
Comprehensive experience in product positioning, messaging, and pricing strategies
Outstanding verbal and written communication skills with ability to effectively communicate complex information across diverse audiences
Topnotch leadership skills with the ability to influence, mentor, motivate and manage a team, impacting common business goals
Preferred:
- Master's Degree
Working Conditions
- While performing the duties of this job, the employee works in normal office working conditions.
Disclaimer
- The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.
#LI-Remote
Lumeris is an EEO/AA employer M/F/V/D.
The hiring range for this position is:
$175,300.00-$249,100.00
Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. This role may also be eligible for incentive compensation. At Lumeris, we are committed to providing a total rewards package that supports your overall well-being. Our benefits include medical, vision, dental, well-being programs, 401(k) with company matching, life insurance, paid time off including paid leave, and so much more. Learn more by visiting our Careers Page (https://www.lumeris.com/healthcare-consulting-careers/) .
Member Facing Position:
No- Not Member or Patient Facing Position
Location:
Remote, USA
Time Type:
Full time
Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.
Join Our Growing Team!
Lumeris is bringing common sense back to the business of healthcare by empowering value-based care. We create the partnerships and perspectives that are making healthcare safer, more affordable and more personalized for providers, patients and payers alike.
We were founded on the belief that it should be easier to provide the right care, at the right time, at the right cost. Our model is bringing that belief to life, improving outcomes and empowering financial sustainability along the way.
Why Join Lumeris?
At Lumeris, you will be part of team that is focused on solving the nation’s healthcare problem, and you will be able to contribute to our purpose. Our environment is fast-paced, change-oriented and focused on growth and employee engagement. At Lumeris, we know that talent is best utilized when given the opportunity to succeed. That is why we have removed the boundaries that inhibit success and focus on fostering an environment that allows employees to utilize their talents.