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Masco Corporation eCommerce Marketing Manager (Remote) in Remote, United States

Job Description

Purpose:

Are you passionate about eCommerce and performance marketing? We are looking for an experienced digital marketing manager to join our high-growth and fast paced eCommerce team!

The eCommerce Marketing Manager’s primary responsibility is digital marketing strategy to influence the key demand drivers on two eCommerce platforms (or retail sites). This role will be responsible for two strategic eCommerce retailers. They will be an expert in their platforms and responsible for developing a comprehensive marketing strategy to achieve annual revenue growth goals. This person will understand the channel P&L in order to achieve customer direct margin goals by driving top and bottom lines. This role partners closely with the eCommerce and brick & mortar sales managers to manage the account strategically as one dedicated team. They are the owner of the digital shelf on the customer platform and is responsible for ensuring DFC products earn strong search placement both organically and through paid media strategy.

Responsibilities:

  • Build partnerships with two customers to focus on strategic initiatives, key eCommerce metrics and growth opportunities

  • Earn strong organic and paid search results placement for top keywords for DFC products

  • Understand customer algorithm drivers to build a comprehensive plan for strategic growth

  • Lead Paid Search and Advertising as strategic levers for driving customer platform growth

  • Optimize content on retailer product detail pages for brand differentiation and increased conversion

  • Use analytics to understand platform trends and quickly adjust strategy to an ever-changing marketplace

  • Execute a test and learn strategy to directly inform advertising strategy, merchandising asset creation and SEO writing

  • Execute review solicitation and analysis to drive strategic SKU growth

  • Partner with the eCommerce Creative Asset Manager and the Customer Product Data Analyst to commercialize products

  • Partner with Sales Manager and Pricing & Promotion Analyst to drive coordinated customer campaigns

Education & Experience:

  • eCommerce experience in a consumer goods industry; With a focus on merchandising, retailer media, paid search (SEM), SEO and performance marketing

  • Omni-channel marketing experience preferred; Passion for digital marketing

  • Ability to quickly adapt and change to a continuously evolving market

  • Strong analytical capability – must be able to analyze data to inform decision making

  • Retailer marketing experience – ability to find consumer insights & inform strategy

  • Ability to forecast and effectively manage budget according to P&L goals

  • Collaborative mentality with ability to build relationships with customer

  • 5 Years of Experience; Degree in Marketing, Analytics, Business or related field

  • Analytical manager with a drive for results; Constantly testing, iterating and measuring.

  • Willing to adapt to a quickly changing environment.

  • A successful candidate will use data to drive a marketing strategy and decision making.

  • Collaborative teammate who can establish relationships, both internally and externally.

#LI-Remote

Company

Peerless Sales Corporation

Full time

Masco Corporation (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Masco Corporation is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)

E-verify Right to Work Poster: English (https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/Right_to_Work_Poster_English.pdf) , Spanish (https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/Right_to_Work_Poster_Spanish.pdf)

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Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our products enhance the way consumers all over the world experience and enjoy their living spaces. Our portfolio of industry-leading brands includes Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; Kichler® decorative and outdoor lighting and HotSpring® spas, to name a few.

At Masco, we believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create returns for our shareholders and improve the world around us. We believe a strong, supportive presence in the communities where we live, work and do business is vital. We partner with organizations that are as driven as we are to support the growth of our communities, encourage and enable equity and provide safe, affordable housing for all families.

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