Job Information
Unilever Director of Retention Marketing, NA/ANZ in Remote, United States
Paula’s Choice is Your Right Choice!
Paula's Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We're looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.
Paula’s Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.
*What we offer you:
A robust benefits package including health, vision, dental, retirement and more
Flexible spending account, Employee assistance program
Fitness perks, meditation app membership, and more
Product samples and discounts
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
Did we mention we’re a dog-friendly office?
_*Please note these benefits are only available to full-time Paula's Choice employees. _
In addition to our core benefits outlined above, here’s some additional reasons you should consider a career at Paula's Choice:
We're committed to innovation – we’re constantly developing new and innovative products that are based on the latest scientific research.
We're customer centric – we believe that our customers deserve the best possible products and services.
We’re a diverse and inclusive workplace – we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees' unique perspectives and experiences make us a stronger company.
We're passionate about making a difference – we believe that beauty is more than just skin deep. We're committed to using our platform to share research, education, and skin positivity.
If you're looking for a career where you can make a real difference, join Paula's Choice today! We're looking for talented and passionate individuals to help us change the world one face at a time.
How you’ll have an impact at Paula’s Choice: The Director of Retention is responsible for driving growth and revenue for the Email/SMS/Auto Replenishment and our loyalty program for US, Canada and Australia/New Zealand. This role is strategic, executional, and analytical. You will be empowered to drive new ways of providing value to our customers that are personalized and served at the most relevant time with the goal of building strong relationships with Paula’s Choice customers.
As a Director of Retention Marketing a typical day might include a mix of the following:
Create and manage monthly email/SMS calendar to ensure a diverse mix of content related to editorial, education and promotional emails/SMS. Ensure calendar activations are aligned with daily sales goals.
Create and manage daily, weekly, and monthly sales forecast. Responsible for hourly pacing reporting and sales contingency planning. Execute pivots in a timely manner to meet sales goals.
Strategically develop growth plans related to the Email and SMS channel. Specifically lead generation tactics that drive email/SMS subscriber list and growth of our VIP segment.
Oversee development and execution of customer segmentation strategy
Develop and maintain sustainable revenue streams related to retention including email/SMS drips. Proactively and consistently optimize revenue streams to improve/maintain key KPI’s.
Responsible for actively reducing churn though various strategies related to unsubscribes, at risk and lapsed customers.
Accountable for and reports out on key retention rate KPI’s related to customer purchase lifecycle (cohort analysis and tracking), RPE (revenue per email), open rates, click through rates, revenue loss per opt out.
Other responsibilities as assigned by your manager
The Details:
Location: Remote, Open to U.S. based candidates
Hours: Typical PST Business Hours, with some INTL hours, and some flexibility
Physical requirements: Ability to handle both sitting and screen time for long periods of time
Travel requirements: Up to 5%, Domestic Travel.
Approximate Salary Range Based on Experience and Location:
$180,000 - $200,000 USD/annually
#LI-TL1
Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.
We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.
Please note:
At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com . This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice (https://www.paulaschoice.com/who-we-are/privacy.html?fdid=who-we-are) .
As set forth in Paula's Choice Skincare’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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