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CRM & Lifecycle Manager

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Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Ourwork culture (https://www.coinbase.com/mission) is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Coinbase is looking for a CRM & Lifecycle Manager to join the Growth Marketing team. The work will center on managing the CRM team’s campaign workflow, as well as campaign development and execution. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of Coinbase customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets. You will help define CRM prioritization strategies in support of product initiatives, align internal partners, and advocate for execution in service of bringing Coinbase’s products to millions of customers around the world. The ideal candidate would also have experience in crypto or fintech CRM & lifecycle marketing.

What you’ll be doing (ie. job duties):

Strategy:

• Understand key drivers in campaign workflow to achieve ambitious engagement, retention, and reactivation goals

• Identify gaps in current workflow and devise actionable plan to improve it

• Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not

Execution:

• Prioritize efforts across multiple countries and stakeholders

• Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push

• Ensure all comms are translated and deliver the best customer experience

Innovation:

• Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries

• Define an op and support model to support additional countries

Measurement:

• Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be productionalized as we won't have capacity to manually calculate metrics for each county

Legal:

• Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country

Stay Informed on Industry Trends:

• Stay up-to-date with industry trends, competitor activities, and emerging opportunities in CRM and Lifecycle Marketing

• Sharing knowledge on industry trends, competitor activity, innovations and opportunities

• Recommend and implement best practices to stay competitive in the market

What we look for in you (i.e., job requirements):

• 3+ years of CRM experience including email, push and in app notifications, and SMS

• Experience managing CRM program intake and workflow management

• Experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)

• Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)

• Solid understanding of basic HTML for email, email best practices & industry standards

• Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights

• Exceptional written and verbal communication skills

• Meticulous attention to detail and the ability to work towards tight deadlines

• Strategic thinker that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan

• Skilled at working cross-functionally and cross-culturally, a self-starter and a quick learner

• Willingly takes the initiative, consistently does more than is required and actively participates as part of a cross-functional team

Nice to haves:

• Basic or intermediate SQL skills for audience segmentation

• Experience using real-time personalization platforms like Moveable Ink

• Technical degree or extensive experience working in fast growth startups/tech companies

• Familiarity with email testing tools such as Inbox Monster, Litmus, or Email on Acid

• Experience marketing fintech or crypto products

• Experience working with agencies

Position ID: P62607

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also includetarget bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range:

$105,400—$124,000 USD

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights noticehere (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) . Additionally, Coinbase participates in theE-Verify program (https://static-assets.coinbase.com/e-verify.pdf) in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this siteclick here to download (https://chrome.google.com/webstore/detail/chromevox/kgejglhpjiefppelpmljglcjbhoiplfn) a free compatible screen reader(free step by step tutorial can be found here) (http://www.chromevox.com/tutorial/) .

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is availablehere (https://www.coinbase.com/legal/applicant_privacy_notice) .By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlinedhere. (https://www.coinbase.com/legal/application-arbitration-agreement)