Equitable 2024 Summer Intern – Marketing Analytics, Insights in Remote, United States
2024 Summer Intern – Marketing Analytics, Insights ( 24000012 )
Primary Location : UNITED STATES-Remote
Organization : Equitable
Schedule : Full-time
At Equitable, our power is in our people.
We’re individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you’ll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?
Marketing plays a vital role in advancing Equitable’s business, brand, and mission: to help our clients secure their financial well-being so they can pursue long and fulfilling lives. Equitable’s marketing team is responsible for advertising & brand management, digital and multi-channel marketing, customer experience and strategy, experiential marketing, and marketing operations and technology, leveraging consumer insights. We are close partners and collaborators with our lines of business (retirement and protection solutions) implementing strategies and programs that advance our shared goals, as well as strategic leaders in cross-enterprise client and advisor engagement.
We are seeking an ambitious talent to join the Marketing Analytics team as a 2024 Summer Intern. Rising seniors looking to develop marketing insights and analytics skills outside of the classrooms are encouraged to apply. The ideal internship candidate will have relevant coursework, internship(s), and interest in marketing analytics.
You will work closely with members of the Insights team, along with cross-functional business partners. You will use your educational background in marketing to assist the company while also learning from and gaining on-the-job experience.
As a Marketing Analytics, Insights Intern, you will assist the team across a variety of marketing insights and analytics tasks, including but not limited to:
Help design and develop market research surveys in support of internal clients' strategic priorities and business decisions
Assists with research initiatives including both qualitative & quantitative from both primary and secondary sources
Programs surveys for department run projects using in-house survey development tool
Analyze research data for specific projects and use cases, with an eye to uncover insights that can drive the business
Skilled with requirement gathering and documentation of requirement specification for reporting and research efforts
Assist managing vendor relationships via effective communications and managing a project via it’s lifecycle adhering to a timeline and budget
Data processing, and report build on PowerPoint
Supporting cross functional teams by developing data driven insights, and recommendations
Internship Dates: June 3, 2024 to August 2, 2024
Hourly Rate: $22/hour
Location/Work environment: Remote, but must be able to work US Eastern time zone
Rising senior in a Bachelor's program in a field related to research and data analytics such as (but not limited to)
Detail oriented and responsive
Strong verbal, written, communication, and data presentation skills
Ability to take direction and absorb information quickly in a fast-moving environment
Self-starter with strong leadership, communication, and interpersonal skills
Ability to time manage and work effectively in a virtual work setting
Work or class experience and skills in:
Strategic marketing, media, including both quantitative tracking and ad effectiveness research methodologies
Statistical analytics software, such as Q software or SPSS
Survey programming, particularly Qualtrics, is a plus
Data Gathering and Analysis: Knowledge of data gathering and analysis tools, techniques and processes; ability to gather and analyze data on the learning needs of a target population
Market Research: Knowledge of market research; ability to collect, collate and analyze information about existing or potential markets and market needs
Storytelling: Knowledge of concepts and ability to plan, create and present business proposals, initiatives and ideas by storytelling actual business scenarios that are situation-specific, engaging, memorable and persuasive as compared to one-way, fact-based presentations
Experience in financial services or insurance industry marketing is preferred
Values differences: Recognizes the value different perspective and cultures brings to an organization.
Applies business insights: Applies knowledge of business and the marketplace to advance the organization’s goals
Build strong teams: Builds strong identity teams that apply their diverse skills and perspective to achieve common goals.
Cultivates innovation: Creates new and better ways for the organization to be successful.
Adapts and learns: Actively learns and adapts through experimentation when tackling new problems and situations, using both successes and failures to develop and learn.
At Equitable, we’re a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking, working, and leading differently – where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.
We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.
NOTE: Equitable participates in the E-Verify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com .
Req ID: 24000012