Job Information
Totara Learning Solutions Growth Marketing Manager in Remote, United Kingdom
Totara's is a fully customizable learning management system (LMS) that boosts compliance rates, optimizes training effectiveness, and maximizes staff retention – at unrivaled scale. Built and deployed by a global partner network, Totara's platform handles all learning, compliance, and performance management needs no matter the industry or complexity. That's why Totara is trusted by 20 million users across 1500+ customers and 50+ countries.
Our strength is the efficiency with which we deliver innovative products and support to our customers and partners. We are setting the standard for success in our industry. To help us continue our growth, we're seeking an experienced Growth Marketing Manager to support our digital marketing efforts across the globe. As the Growth Marketing Manager, you will create and optimize PPC campaigns, help manage agency and promotional relationships, and help drive key projects forward across the team. This role will support our global partner network and the our Public Sector direct sales team, and will report directly to the Global Head of Marketing based in the US.
Responsibilities
Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives to support Totara's global partner network and the our Public Sector direct sales channel
Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
Manage multi-channel digital marketing campaigns to support lead generation, including media buying, A/B testing, and optimization
Create and manage landing pages hosted in HubSpot using best practices to increase conversion rate
Serve as the liaison between Totara and 3rd party industry partnerships & analysts to help drive webinar registration, content lead generation, and community signups
Help manage Totara's global website including CMS updates, bug reporting, SEO optimization, and conversion rate optimization
Provide recommendations for targeted demand generation campaigns to drive partner and US Public Sector pipeline growth
Track campaign performance, key metrics, and ROI across channels such as paid media, Google Analytics, SEMrush, and Hubspot
Partner with the Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SQL, opportunity, and close
Work with Marketing Operations to optimize strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
Manage and setup conversion tracking using Google Analytics and Google Tag Manager
Requirements
4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn to drive pipeline growth
Wordpress experience
Hubspot experience
Google Tag Manager and Google Analytics experience
Data analysis using various platforms
Go-getter personality
Strong project management skills
Enjoys working with cross-functional Global teams
Qualities of Success
An understanding of the HR industry, specifically Talent and L&D is a plus
Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
Accountable and committed to achieving target goals with integrity and fearlessness
No excuse demeanor, finding solutions to achieve target goals in any market environment
Benefits and Perks:
Enhanced Parental Leave
Private Health Insurance Cover
Professional Development Opportunities
Annual Wellbeing Allowance
New Joiner home working set-up allowance
Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve